Yup. And of course we are never to fill out the surveys on shops. The only way I will do a survey for free is if there was something just awful and usually I suggest they need mystery shoppers.
I do laugh because from time to time I get phone calls from earnest young men who are doing phone surveys for IPSOS. I tell them nicely that I also work for IPSOS and expect to be paid for doing surveys, but thanks for calling.