McDonald's - “Ask, Ask, Tell,” & "Bun Toasting, Burger Searing"

McDonald's has a new program that I'm sure will add many extra questions to the already long survey:

[blogs.wsj.com]

@ wrote:

“Ask, Ask, Tell,” is being rolled out at restaurants elsewhere around the country. It will be implemented nationwide later in the summer, according to a company spokeswoman.

Order takers now must repeat the entire order to customers and ask if it’s correct. Cashiers are then to repeat the first food item in the order and verify its accuracy. “Do this by asking, ‘Hi, does your order include a Big Mac no cheese?’” states a 31-page instruction manual on the new procedures that was viewed by The Wall Street Journal.

Once the food is presented to the customer, the employee is supposed to verify the order one last time by saying something like, “Hi, here is your order WITH a Big Mac no cheese,” according to the manual.

Employees are also being instructed to present drive-through customers with open bags instead of folding them closed. “Leaving the bag open speeds up the line because customers don’t stop to open their bag and check it,” states the manual.

Now they also think they can make the burger taste better by toasting the wonder bread bun a little darker and "searing" the pink slime. My take is, "Garbage in, Garbage out." They will not be Smashburger, BurgerFi or 5 Guys by searing the same poor quality beef.

[abcnews.go.com]
@ wrote:

McDonald's is tweaking how it cooks it burgers in hopes of winning back customers.

To improve the taste of its food, the chain is toasting its buns longer so sandwiches will be warmer, said McDonald's CEO Steve Easterbrook at the Bernstein's Strategic Decisions Conference in New York. He also said the company is changing the way it sears and grills its beef so that the patties are juicier.

"It's these little things that add up to big differences for our customers," he said.

Easterbrook, who stepped into his role March 1, said the changes are part of the company's recommitment to "tastier food across the menu." The remarks come after Easterbrook laid out the initial steps for turning around the company's performance earlier this month. Those plans include a restructuring of the company intended to strip away layers of bureaucracy, and an acceleration of refranchising restaurants around the world.

During the presentation, Easterbrook also said the company will stop reporting monthly sales results.

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@ wrote:

"It's these little things that add up to big differences for our customers," he said.

You can polish fecal matter all you want, but that doesn't change the fact that it's fecal matter...
The restaurants here aren't asking or telling anything yet. Maybe it's a slower roll out.

Her Serene Majesty, Cettie - Goat Queen of Zoltar, Sublime Empress of Her Caprine Domain
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