Market Force is Ranked #21 on Honomichl List -- Not #1

The Honomichi/Gold list is not a ranking of mystery shopping companies; it is a ranking of all market research companies, including companies like Nielsen. Your post title and conclusions appear to be misleading.

Time to build a bigger bridge.

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I always thought their own low pay combined with the corporate culture believing the only qualification to be a shopper is breathing was why they tend to be aghast at their IC shoppers needing to make more than $7 to $10 an hour.

Equal rights for others does not mean fewer rights for you. It's not pie.
"I prefer someone who burns the flag and then wraps themselves up in the Constitution over someone who burns the Constitution and then wraps themselves up in the flag." -Molly Ivins
Never try to teach a pig to sing. It's a waste of your time and it really annoys the pig.
I normally make in the $30 an hour range from this company. But the more people that don't like them the better for me so go ahead!

There are reasons that a body stays in motion
At the moment only demons come to mind
MFI like Maritz, tends towards the low end but they allow, "Self-Assign" which allows me to maximize my P/L. IF I can pick up a shop at the last minute even at low rates then my time and travel expenses are minimized. Their reports are not hard and only twice have I had to communicate with their editors.

I understand getting an attitude with a company. But it is what it is. I did an audit job. I did two on the low end previously. This was more comprehensive. And the fact that I did it at the 2nd busiest location in the country for this company resulted in spending an extra hour and one half to get all the pics I needed.

But, I can do any auditing job on the boards now. So, I made a whole lot less than I planned on. But I gained a whole lot more than I thought I would.

Do not read so much, look about you and think of what you see there.
Richard Feynman-- letter to Ashok Arora, 4 January 1967, published in Perfectly Reasonable Deviations from the Beaten Track (2005) p. 230
I get it and it doesn't change the fact I've had schedulers in shock for turning down jobs that paid "$10 for an hours work!"

@bgriffin wrote:

I normally make in the $30 an hour range from this company. But the more people that don't like them the better for me so go ahead!

Equal rights for others does not mean fewer rights for you. It's not pie.
"I prefer someone who burns the flag and then wraps themselves up in the Constitution over someone who burns the Constitution and then wraps themselves up in the flag." -Molly Ivins
Never try to teach a pig to sing. It's a waste of your time and it really annoys the pig.
@BillBryaninCarthage wrote:

@bgriffin wrote:

I normally make in the $30 an hour range from this company. But the more people that don't like them the better for me so go ahead!

bgriffin, we all can do that if we take one or two shops at $30-$60 and divide by two. We've all made the occasional bonus of $80+ on a clown shop, like you. But were you to earn an average of $30 per Market Force shop over 100+ shops then you'd be accomplishing more than other shoppers.

What? You're going to attempt to insult me because I'm the one that's smart enough to only do high paying shops and leave the low paying ones out there for people like you who take them and then complain that they don't make enough?

There are reasons that a body stays in motion
At the moment only demons come to mind
Also this month I'll end up doing 5 drive ins and 4 dine in / drive thru shops, none of which has less than a $40 fee and I will probably end up with 2 more. That's a bit more than 1 to 2.

There are reasons that a body stays in motion
At the moment only demons come to mind
Bryan, to quote your opening sentence: "When I became a shopper I was under the impression that Market Force was the biggest MSC in the industry. Now I find out they aren't even in the top 20 of companies."

They *are* the biggest MSC. They never claimed to be the biggest market research company. You're comparing apples and fruit.

The list on which they are #21 is a list of market research companies.

GfK is based in Germany; I expect their revenue information may be worldwide. Maritz has irons in a lot of fires other than Mystery Shopping. Their combined market research revenues may exceed Market Force's but that doesn't prove their mystery shopping revenues do.

I guess I'm not getting your point and why you felt the need to try to denigrate them for failing at something they never aspired to or claimed to have achieved.

There's a lot more to market research than mystery shopping.

It's notable that the number of us in the forum who said we shop for Market Force is almost double that of the next-highest company -- about 1100 to about 6 or 700 if I remember right. Not a precise survey, but indicative of something, and it's not that MF is the 21st ranked mystery shop company.

Time to build a bigger bridge.
To the OP, if you don't like MF, don't work for them. I barely do shops for them (by choice) and I have plenty of work and bonuses from my other MSCs.
Do we actually know they are the biggest MSC? I believe they rank much higher than #21, but haven't seen any recent numbers to indicate they are #1 and a numerical ranking could depend on a number of factors. One company may have more registered shoppers, another more revenue and yet another could have more clients. Which one would rank first? Like MF, GFK is involved in other aspects of market research. They are also a global company and I don't know if MF conducts mystery shops outside North America. The chart Bill included listed Maritz Research rather than Maritz, Inc. Does anyone know which parts of the business make up their research division?

Equal rights for others does not mean fewer rights for you. It's not pie.
"I prefer someone who burns the flag and then wraps themselves up in the Constitution over someone who burns the Constitution and then wraps themselves up in the flag." -Molly Ivins
Never try to teach a pig to sing. It's a waste of your time and it really annoys the pig.
Strictly going by number of shops (seems as good a yardstick as any) I would guess Maritz is bigger than Market Force, but I doubt it would be a horribly lopsided comparison. Quite frankly I don't care if a company only has 3 shoppers as long as I'm able to find shops with them that earn me good money, pay me when they say they will, and are easy to get along with, I'm all good.

There are reasons that a body stays in motion
At the moment only demons come to mind
You know how often I shop for Market Force and that I have never, ever completed a shop for Maritz. Mine was curiosity more than anything else.

Equal rights for others does not mean fewer rights for you. It's not pie.
"I prefer someone who burns the flag and then wraps themselves up in the Constitution over someone who burns the Constitution and then wraps themselves up in the flag." -Molly Ivins
Never try to teach a pig to sing. It's a waste of your time and it really annoys the pig.
I suspect the number one spot could conceivably bounce around a bit or be up for debate based on what criteria are used to determine "biggest" -- shop count, revenue, shopper base, client base. Losing a large client and having it get picked up by a high-ranking competitor could change things quickly.

I've done more shops for Maritz than MF and I can count on the fingers of one hand the shops I have done for GfK. But I've made more money from MF. And I haven't shopped for either of them in three months. Things change.

Time to build a bigger bridge.
I will never understand all the whining about MF. Just don't do their shops if you don't like the pay. But don't criticize them for their business model. People act like MF owes them something. Sure, they don't pay much...but its your choice to do the shop or not do it.
Each one of us have our own personal business models. Yet I have never seen a shopper criticize another shopper for getting big bonuses even though we would all make more money if that bonus money was spread around more evenly. But big bonuses are the business model for those shoppers. And low end shops are MF's.
Personally I only do a handful of their shops each month because they're not worth my time. But I don't resent them for it. They're not obligated to pay more than they need to, and I'm not obligated to take their shops.
We should all decide which companies we like best and work for those companies.

Mary Davis Nowell. Based close to Fort Worth. Shopping Interstate 20 east and west, Interstate 35 north and south.
i thought you meant MF was 21 of mystery shopping companies according to your title
We wouldn't all make more money if those huge bonuses were spread around, the people getting them would make lesswinking smiley Criticizing the business model of a corporation is a little different than criticizing a lone mystery shopper, and that has been done. My resentment is not of their business model, it is because of the utter disregard for the people who make up their shopper base. When a member of management is on TV and agrees the only qualification to be a mystery shopper is breathing, it doesn't lead me to believe they have a helluva lot of respect for the thousands of hard working shoppers who help pay their bills.

Equal rights for others does not mean fewer rights for you. It's not pie.
"I prefer someone who burns the flag and then wraps themselves up in the Constitution over someone who burns the Constitution and then wraps themselves up in the flag." -Molly Ivins
Never try to teach a pig to sing. It's a waste of your time and it really annoys the pig.
Who really cares who is the "biggest"? (Well, I guess some men do!) The majority of my money comes from smaller, boutique companies. I can perform one shop for them at five times or more what MF or some other big MSC pays. Work smarter.
Apparently you cannot understand the difference between mystery shopping and market research. In Maritz's (is that s supposed to be there?) case I know they do follow up market research on clients in both the banking and automotive industry (calling or writing customers that visit a bank or car dealership to get feedback on their visit). That is considered market research but is not mystery shopping.

There are reasons that a body stays in motion
At the moment only demons come to mind
I don't even know where to start.

First, please show me where I nitpicked someone's grammar????

Second, my point was not that mystery shopping isn't market research, my point was that there are many things that aren't mystery shopping that are market research.

There are reasons that a body stays in motion
At the moment only demons come to mind
Yes, mystery shopping is mystery shopping, market research is mystery shopping and a whole bunch of other things. Seriously why is that so hard to understand???

There are reasons that a body stays in motion
At the moment only demons come to mind
Your post is like saying there is no difference between Chicken McNuggets and Fast Food. There certainly is a difference because the two phrases are not interchangeable. You can't pick up a Baconator and call it a Chicken McNugget even though both are Fast Food.

There are reasons that a body stays in motion
At the moment only demons come to mind
What your point is like is saying that Wendy's claim to being the largest seller of Baconators is false because McDonald's is the largest Fast Food company.

There are reasons that a body stays in motion
At the moment only demons come to mind
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