Sentry Marketing Wrote:
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> MM and Flash - Thank you very much for the
> feedback.
>
> MM - I appreciate you giving our company a tryout.
> If you have any questions or concerns, don't
> hesitate to contact me directly for assistance.
>
> We are taking steps to increase the consistency of
> scoring mystery shopping reports in our company.
> The first step was for us to assemble a guide that
> details our content requirements in a clear and
> easy to understand format. That document is being
> reviewed by a number of our key shoppers and we
> expect to publish it next week.
>
> Next, we are going to publish a scoring guide that
> will be used by our editors and available to our
> shoppers. The scoring guide will help shoppers
> understand how each shop is looked at, the
> difference between major and minor
> omissions/errors and why a shop was assigned a
> particular score.
>
> The rationale behind the bonus program is that we
> were looking for a way to reward those shoppers
> who prepared properly, followed the guidelines and
> submitted top quality work. At this time, all of
> our projects require some narrative. In my view,
> it's not right to pay a shopper who submits an "A"
> report the same fee as a shopper who submits a
> report that required heavy editing before it could
> be released.
>
> In the future, if we launch a project with little
> to no narrative, it is likely that that project
> would not include variable bonus.
>
> Thanks again for all your input!
>
> Dave Agius
> The Sentry Marketing Group
> www.sentrymarketing.com
For what it's worth:
This is an accurate account of the interaction between DeeShops and our company.
I sent Dee and several other shoppers a copy of the guide we produced in order so that we could assess the quality of the document from the audience's point of view. Dee was one of six shoppers that we sent the first version of the guide. jbeatke was in a group of six shoppers that we sent the second version.
Dee was compensated for her time based on the extensive and relevant revisions she made to the document. I don't care to work for free and don't expect anybody else to do so. While we received feedback from nearly everyone, it was clear that Dee went above and beyond.
I sent the guide to twelve shoppers that I have interacted with and respect in order to gain their feedback for the purpose of producing a high quality and effective document. I'm baffled why anyone would have a problem with that. For the record, none of the shoppers who assisted us has a financial stake in our company.
If there are any questions or problems, I'm open to discussing the issue via PM. Don't hesitate to shoot me a note.