Actually, if you have some low scores on reports, then getting is a hero citation is supposedly the equivalent of getting a 10 on a report, so it will improve your average score. If you have done 100 shops and have an average score of 8.000, then getting a 10 on the 101st report (in the form of a hero citation) will raise your average to 8.019 which I contend is meaningless. I have seen offers of as many as 10 hero citations at once. In the same example, your average score would rise from 8.000 to 8.910 (rounded up to a 9 in Sassie) and I still don't think it would matter.
Shopping Southeast Pennsylvania, Delaware above the canal, and South Jersey since 2008