Applebees IS shopped in the ny metro region, and has been for as long as I can remember, it's been with the same msc. You have to remember that there is multiple companies invovled. Applebees is a franchise, so a large franchise owner, such as the one in NY region, uses xyz msc, while a large franchise owner in California uses abc msc. Then corporate may use a different msc that does shops nationwide.
This applies to many restaurant companies, not just applebees. So you have the franchise owner doing shops and then you have the corporate office doing shops.
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There are no stupid questions, but there are a lot of inquisitive idiots
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When you try to please everybody, you end up pleasing nobody