I think the MSC has a lot of influence. I have done similar shops for different clients that have the same questions.
Since the clients are the ones creating the questions, they should experience the scenario. I think.
I remember reading something here about an owner of a store who wondered why the store's sales were going down. He noted that everything in the store was spic and span. The washrooms were spotless. So he pretended to be a customer. If I remember right, I think the CS was lacking. The staff concentrated in the cleanliness of the washrooms and the surrounding but the customers were neglected. They walked away without a single interaction with the staff.
There used to be a question for a supermarket that has since been changed...but for a long time you could be standing right next to the fresh bread display in the bakery asking if they had fresh bread.
If you think a name without a name tag is difficult, try this one on for size.
"Take a few photos of the exterior of the location and a few of the interior even if the store is permanently closed."