dcrector Wrote:
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> Dispite the "few" opinions not agreeing with
> certification, certifcation is a worthwhile
> investment. I do appreciate the comment regarding
> the turnaround time in getting the test graded. I
> was not aware of this and will followup.
> If you notice, those few shoppers who do not
> agree with certification never make suggestions on
> what they feel would make certification
> worthwhile. Some ideas that we have received
> revolve around pay. That is something out of our
> control due to contracts with clients. Mystery
> shopping programs are the first to go when clients
> cut down due to the economy, so the bidding
> process is intense. I get many private emails
> from shoppers who agree with certification.
> So, for those "few" who try to pursuade shoppers
> from not being certified why not give some
> feedback on what we can do to make certification
> beneficial?
> Regarding Dee's post..since she is in Hawaii there
> is not that many Gold shoppers since a workshop
> was never held there (as far as I know), so of
> course she gets many shops!
Frankly, we have 'fed back' to the point we are fed up. It revolves around relevancy of the programs. My understanding of Silver is 'common sense and ethics'. Fine. My understanding of value of Gold has always been the meeting with other shoppers and schedulers--and folks have been greatly disappointed when they went and found all the Gold shoppers were primarily newbies who were getting their certifications prior to doing much shopping and very few schedulers, primarily not from their shopping areas.
If you want to run an educational program, put together materials that are USEFUL. Sure, you can't teach folks to write if they didn't learn that in 12 years of public schools. Similarly you can't teach them to think and observe if they have never practiced that.
Shopping requires a whole lot more than just accepting, performing and reporting shops. That is why we have a New Mystery Shopper area here in hopes of touching on a lot of the things that shoppers NEED. And we provide it absolutely free!! Take a clue, get a hint. My guess is that the companies who pay no attention to certification and have resorted to their own training and certifications do so because they don't feel the program meets the needs of the shoppers THEY need.