There's often a focus on how much shoppers can make from mystery shopping, with a current discussion centering on the $1,000 per month mark. but the reality is that is not a good metric for figuring out the value of mystery shopping. Everyone’s life expenses are going to be different and their earning potential both in mystery shopping and other employment will also be different, based on their location. If you want to discuss the true value of mystery shopping for a large group of people, you need a different metric. I think that should be expressed as a percentage, and not a dollar amount.
There are essentially two schools of shopping. Some do it primarily for the income generated and others do it for the lifestyle (perks, reimbursements, etc.). Looking at the value as a percentage of what’s required helps put that value into perspective. Shoppers often neglect to incorporate the cost of doing business, so you have to look at your cost of living without mystery shopping being involved in order to get a true perspective on the costs/value. I had two months in 2016 that I didn’t shop at all, so that’s easy for me to see.
For me; I live in a huge metropolitan area with endless options for shops, but gave up long ago on the possibility of shopping for a living. The cost of living for me is too high compared to the value of shops in my area. I could make $1,000 per month shopping, yet it would be impossible for me to live on that. I shop around 8 days per month on average, so approximately 22% of my available time, yet my income derived from mystery shopping only represents about 8% of my cost of living. If I increased my shopping to 100% of my available time, that number would not quadruple. I currently accept only the best paying shops and most desirable assignments, so I would be lucky if it expanded to cover 20% of my living expenses after I deducted the cost of travel and operating a vehicle. That’s why I choose to shop for lifestyle enhancements as opposed to income.
My choice of shops is dining and travel. It is relatively easy for me to cover 100% of the cost of me dining out and travelling with about the same percentage of my available time required. More importantly, the reimbursements I received in 2016 are equal to roughly 70% of my living expenses and 40% of my annual income, with only 22% of my available time allotted to mystery shopping. That’s part of why mystery shopping as a lifestyle is a good fit for me.
That said, I also chose to dine out and travel on my own at various times in 2016. My actual expenses paid out for dining and travel are just over one-third of my overall travel and dining costs for the year, at 34%. That means my value for 22% of my available time put in results in 66% of the desired expenses being covered…and that’s my metric (22/66). As long as that equation equals less than 1, mystery shopping is a good fit. The idea is to keep your input of time low and the output percentage as high as possible. If you applied that same metric to my overall income, it would be 22/8, and not a good value.
I would suggest everyone else do the same in figuring out if you are approaching mystery shopping from the right perspective. If you are a full-time shopper and commit 100% of your available time to mystery shopping, are you covering 100% of your desired expense? Working a traditional 5-day a week job with two weeks of vacation results in you offering up around 69% of your available time, and should hopefully cover more than 100% of your living expenses, so that would be the metric you are trying to beat. My main job metric would be 73/146, so even though I make way more money than I would through mystery shopping, my percentage of return for my time is better with mystery shopping than my traditional employment. My numbers coincidentally are easily divisible so my return on mystery shopping is 1/3 while my traditional employment is 1/2.
There are essentially two schools of shopping. Some do it primarily for the income generated and others do it for the lifestyle (perks, reimbursements, etc.). Looking at the value as a percentage of what’s required helps put that value into perspective. Shoppers often neglect to incorporate the cost of doing business, so you have to look at your cost of living without mystery shopping being involved in order to get a true perspective on the costs/value. I had two months in 2016 that I didn’t shop at all, so that’s easy for me to see.
For me; I live in a huge metropolitan area with endless options for shops, but gave up long ago on the possibility of shopping for a living. The cost of living for me is too high compared to the value of shops in my area. I could make $1,000 per month shopping, yet it would be impossible for me to live on that. I shop around 8 days per month on average, so approximately 22% of my available time, yet my income derived from mystery shopping only represents about 8% of my cost of living. If I increased my shopping to 100% of my available time, that number would not quadruple. I currently accept only the best paying shops and most desirable assignments, so I would be lucky if it expanded to cover 20% of my living expenses after I deducted the cost of travel and operating a vehicle. That’s why I choose to shop for lifestyle enhancements as opposed to income.
My choice of shops is dining and travel. It is relatively easy for me to cover 100% of the cost of me dining out and travelling with about the same percentage of my available time required. More importantly, the reimbursements I received in 2016 are equal to roughly 70% of my living expenses and 40% of my annual income, with only 22% of my available time allotted to mystery shopping. That’s part of why mystery shopping as a lifestyle is a good fit for me.
That said, I also chose to dine out and travel on my own at various times in 2016. My actual expenses paid out for dining and travel are just over one-third of my overall travel and dining costs for the year, at 34%. That means my value for 22% of my available time put in results in 66% of the desired expenses being covered…and that’s my metric (22/66). As long as that equation equals less than 1, mystery shopping is a good fit. The idea is to keep your input of time low and the output percentage as high as possible. If you applied that same metric to my overall income, it would be 22/8, and not a good value.
I would suggest everyone else do the same in figuring out if you are approaching mystery shopping from the right perspective. If you are a full-time shopper and commit 100% of your available time to mystery shopping, are you covering 100% of your desired expense? Working a traditional 5-day a week job with two weeks of vacation results in you offering up around 69% of your available time, and should hopefully cover more than 100% of your living expenses, so that would be the metric you are trying to beat. My main job metric would be 73/146, so even though I make way more money than I would through mystery shopping, my percentage of return for my time is better with mystery shopping than my traditional employment. My numbers coincidentally are easily divisible so my return on mystery shopping is 1/3 while my traditional employment is 1/2.