@gotshops wrote:
"Pain points" is a well established jargon in marketing and business. What a salesperson needs to do is to move the customer from a pain point to a sweet spot.
I understand that these "phrases" may be used in the everyday world of corporate business. But for just us "common folk", why not just talk to us in our own language when writing up our instructions??? I have no issue with the Client sending down to their stores and employees/associates training and/or instructions to teach what "pain points" or whatever the "in" phrase is for the current time. But when giving us our instructions, just make it simple!!! KISS....."Keep it simple, stupid!"
On a similar note, my background is in nursing. So a few years ago, when it became popular to use the term "
impacted", as in...."How has this choice
impacted your life", or, "Have you been
impacted by (this or that)?", honest-to-pete, all that came in my mind was that someone was constipated!! ha ha!!