So it's possible to conversation went more like this....
Client: We are interested in X information. Should take about 15 minutes for a shopper. Can you provide a proposal to cover this services for all of our locations?
MSC: For a total lump sum fee of $xxx,xxx, we will provide the requested information for you.
Client: OK!...but we also need Y & Z, which will take about an hour total, and your competitor's proposal came in lower than your initial bid.
MSC: We'll match whatever our competitor bid because it's close the holidays and we don't want to lay any editors off.