How are the targeted shops? I've never done one, but they have some available at a dealer less than 5 minutes away. Sounds like the $50 is worth it, but I've never made an appointment to look at a car, not when really looking for one (except if I see a specific car online and make an inquiry; then they usually ask you to make an appointment) and not when mystery shopping. I've had to make one after looking at a car and arranging to come back to drive it again or show it to my spouse, to make sure the salesperson will be on duty.
It sounds weird to me to make an appointment going in cold to a dealership. Is it? How do you answer the question if the salesperson asks how you got his/her name? I'd probably say that somebody gave his/her name to my husband, but, no, I don't know the person's name. And I'm wondering if getting hold of the target is as difficult as what I read here about reaching the target on apartment shops!
I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.