I report the facts only.
When it is a shop that I've done in the past, I always check my file on my computer of the photos I've taken previously of that shop. I have a comment section on my worksheet labeled "prev find" (previous findings) where I list what was found in the last shop report. I just write those problems areas I found the last time there and upon doing the shop, ensure I doublecheck those areas.
Of course, the questions on a report such as customer service or a pleasant employee are not there. But, that's something that changes without physical things happening (repairs, etc).
Sometimes those things are fixed, sometimes, no. I wonder if I was too "white glove" or it was ignored.
That makes no difference to me!
But, I began doing this after once receiving an E-mail stating that a previous shopper had found problems where I did not.
Could it be that the problem area occurred after my shop or did I just miss it?
I don't know - I suppose it depends on the violation or problem.