New JennAir Shop

I checked to see if this has been posted about, but it looks like it hasn't. Have you all seen these shops? They're new, at least in my area. I'm LOL at some of the assumptions made about the typical buyer and LMAO at the ridiculous TV ad they direct you to so you can see the demographic to whom they're trying to appeal. One of the most ridiculous ads I've seen in a long time; should be running on the Super Bowl.

Anyway, I'm way older than the "suggested" profile age range, but certainly am not an old, out-of-it individual. I can dress and act the part they want (with a 17-year-old who's obsessed with current trends and who has an "attitude," I know "edgy" and on-trend). They don't explicitly say you "must" be in that supposedly typical age range, but I'm wondering if they'll exclude shoppers who are outside it (either younger or older).

These manufacturers don't seem to realize that upscale, high-income consumers are very often older than their targeted demographic. Studies have proven that. And just because we're old doesn't mean we're not "cool" and can't dress very fashionably. And wouldn't be buying an expensive home into which they could put an expensive JennAir.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.

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I am frumpy, dumpy, dowdy. I look young. I play young, goofy, and/or greedy very well.

This is why it is good for me to merch more than to shop...

So good luck with you JennAir shops!

Some of the days in November carry the whole memory of summer as a fire opal carries the color of moon rise. - Gladys Taber
@Shop-et-al wrote:

I am frumpy, dumpy, dowdy. I look young. I play young, goofy, and/or greedy very well.

And I'll bet you could pull off a JennAir shop with aplomb! smiling smiley

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
I have one of those in my kitchen. The amount of time it takes to boil a pot of water is ridiculous. It bakes very evenly though.

What age demo are they targetting? I didn't there was an age target for appliances.
I think the brand names and the age ranges change. I used to do these these the last time we remodeled. They are informative, but time consuming for what they pay.
@Niner wrote:

What age demo are they targetting? I didn't there was an age target for appliances.

My brother has one he's had for probably close to 40 years! Seriously. We all thought it was an outrageous price to pay for one back then, but it still works great.

They're saying the typical buyer is between 30 and 50. That may be the age range JennAir is targeting, but I'd guess there are a whole lot of us "old folks" who buy them.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
Yeah I saw that ridiculous TV commercial some months ago and passed.

A Dad shopping the Ark-LA-Tex and beyond.
@ShoppingDad wrote:

Yeah I saw that ridiculous TV commercial some months ago and passed.

I need to be less than 5 minutes away from the location, so I figured I'd give it a shot. The fee's better than most appliance shops I've done (even some that have been bonused) and doesn't seem much more complex.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
And, I complete merch with complete ease...
@BirdyC wrote:

@Shop-et-al wrote:

I am frumpy, dumpy, dowdy. I look young. I play young, goofy, and/or greedy very well.

And I'll bet you could pull off a JennAir shop with aplomb! smiling smiley

Some of the days in November carry the whole memory of summer as a fire opal carries the color of moon rise. - Gladys Taber
I did one of these. In order to get the prices I had to provide a name, delivery address, and phone number. The warranties were pushed for several minutes. Once we got past all data entry and I asked them to print the quote for me, I was told I needed to put down a deposit. They said it didn't need to be a specific amount, but several hundred was mentioned numerous times. According to this associate the only way to get a quote on paper is to put down a deposit. For one, I wasn't about to put down a deposit I may not get back, regardless of how many times he told me it's refundable, especially when the MSC isn't going to reimburse it. Next, the shop is a one shot deal, I'm not getting paid to go back and attempt to retrieve my deposit. Third, that's just plain ridiculous and unheard of. The shop took longer than it should have because the associate decided to assist other people, and leave me hanging, in the middle of helping me. Since a printed quote is mandatory to get paid, I'm sure i won't be getting paid. There goes over an hour of my life I can never get back and won't even be compensated for.

Im quite interested in hearing from anyone who has done, or in the future does, this shop.

Edited 1 time(s). Last edit at 09/05/2019 06:46PM by LuCroix.
LuCroix - My visits ate up more time than I wanted to spend, as well. No deposit was requested, but I didn't like having to sit at the consultant's desk while they took down all my info. The task was tedious.
BirdyC
I own a Jenn-air which I love. The oven is old, I need a new one. How you dress means nothing, I am 75 years old and just bought 4 pairs of joggers at the Gap. I live in a high end area, condos are selling for over a million, most young people can't afford high-end appliances. Experience is what counts.

Edited 1 time(s). Last edit at 09/06/2019 05:58PM by shopper8.
I did the Jenn-Aire shop a few months back. The one I had required that I ask for a specific model number for each appliance. Seriously???? How does one remember the model number (very long number with letters mixed in) for an entire new kitchen remodel (so it's the fridge, oven, microwave, dishwasher). I wrote the model numbers in my note app on my phone - I knew I could not possibly remember them. I am older than 50, but I do look younger than my age (I was guessed to be 40 the other day). But there is no way a 30 something can afford an entire kitchen of brand new Jenn Aire appliances. I played it off that my husband was going to meet me there when he finished his last appointment - but pretended I got a text saying he was not going to be able to make it before the store closed. I did ask for pricing. Salesman refused to put all on one piece of paper. He printed like 4-5 pages for each appliance and wrote the price on the first page for each. I also had to ask for a discount. He said he could not discount them, against Jenn-Aire policy; but he did write a different price. So who knows. There was something else I needed to get from him (I forget now) but he said he couldn't do that because he had something he had to get done before the store closed. When I got all the papers together to leave the store, I walked out the back door and he was in the parking lot joking around with other workers who were smoking. My shop was on a very busy street - so it was impossible to get a picture of the front of the store (required) with the address - so I took a pic of the back door and explained that the front of the store was on a busy street with 6-8 lanes of solid traffic - no way to get address through 6-8 vehicles.

I also did this shop about 1.5 years ago at a different location and it was easier back then. They added the specific models for this last round.

I was afraid that I would not get paid for all this work also - since I didn't get a picture of the front of the store and the other thing the salesman was supposed to give me. But I did get paid and didn't get any questions about the shop.

Much good luck!
Pricing appliances for a remodel = too time consuming for the fee

*****************************************************************************
A flower does not think of competing with the flower next to it. It just blooms.

Zen Shin Talks
I have a Jenn-Air too and it's at least 20 years old and still going strong. Last year i was cooking an amazing shrimp with spinach and angel hair dinner for company when the exhaust fan in the middle caught on fire and it wasn't even on. The switch burnt up somehow. Smelled like electrical stuff and ruined the wonderful aroma of my meal. Hubby replaced the switch and it's fine. You should have heard me screaming and batting at the flames that flew up out of nowhere.

*****************************************************************************
A flower does not think of competing with the flower next to it. It just blooms.

Zen Shin Talks
@FrostyBubbles wrote:

I did the Jenn-Aire shop a few months back. The one I had required that I ask for a specific model number for each appliance. Seriously???? How does one remember the model number (very long number with letters mixed in) for an entire new kitchen remodel (so it's the fridge, oven, microwave, dishwasher). I wrote the model numbers in my note app on my phone - I knew I could not possibly remember them. I am older than 50, but I do look younger than my age (I was guessed to be 40 the other day). But there is no way a 30 something can afford an entire kitchen of brand new Jenn Aire appliances. I played it off that my husband was going to meet me there when he finished his last appointment - but pretended I got a text saying he was not going to be able to make it before the store closed. I did ask for pricing. Salesman refused to put all on one piece of paper. He printed like 4-5 pages for each appliance and wrote the price on the first page for each. I also had to ask for a discount. He said he could not discount them, against Jenn-Aire policy; but he did write a different price. So who knows. There was something else I needed to get from him (I forget now) but he said he couldn't do that because he had something he had to get done before the store closed. When I got all the papers together to leave the store, I walked out the back door and he was in the parking lot joking around with other workers who were smoking. My shop was on a very busy street - so it was impossible to get a picture of the front of the store (required) with the address - so I took a pic of the back door and explained that the front of the store was on a busy street with 6-8 lanes of solid traffic - no way to get address through 6-8 vehicles.

I also did this shop about 1.5 years ago at a different location and it was easier back then. They added the specific models for this last round.

I was afraid that I would not get paid for all this work also - since I didn't get a picture of the front of the store and the other thing the salesman was supposed to give me. But I did get paid and didn't get any questions about the shop.

Much good luck!

I don't think that is true necessarily. If you are buying a million dollar house, aren't you going to get high end appliances?
I would simply have to have the Wolf, you know. Those darling little red buttons don't match any reasonable decor, and they look like a bunch of sore thumbs on the ovens. They are outrageous, and the should be all the rage! No self-respecting high-end kitchen would be without them. *sticks nose in air and marches off towards the nearest Wolf*

Some of the days in November carry the whole memory of summer as a fire opal carries the color of moon rise. - Gladys Taber
As it turns out, I had to cancel the shop. One of my sons had a health crisis, and I couldn't do it. Sounds like I dodged a bullet.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
@SoCalMama wrote:

@FrostyBubbles wrote:

But there is no way a 30 something can afford an entire kitchen of brand new Jenn Aire appliances.

Much good luck!

I don't think that is true necessarily. If you are buying a million dollar house, aren't you going to get high end appliances?

Yes the houses in my area sell for 1 mill for a 1000 sq ft tear down to 2.5 mill for the new ones that were sold as a tear down a year ago. The majority of my neighbors are in their early thirties with a kid on the way. Some are younger. My son was earning 6 figures when he was 22 and now at 30 is about to have his salary doubled so he certainly could afford these things. Pick computer science as your major and you are on your way to affordability at a young age. But yes, there are many, many older folks who appreciate a nice kitchen and have the bucks to buy one so targeting that young demographic exclusively makes no sense to me. They are probably trying to gain loyal customers who will be around for longer than us older folk but I personally feel insulted when I am treated by advertising as non existent. The million dollar houses around here are too small to fit fancy appliances in their galley kitchens with little cabinet space. They need to appeal to the 2.5 mill house people...in their upper thirties and 40's.
They need to stop with the snob appeal, already! Being young and rich is not the only way to be, to want to be, to want to revert to and be... well, you get the idea...

Some of the days in November carry the whole memory of summer as a fire opal carries the color of moon rise. - Gladys Taber
JennAir has a target demographic > People who will spend $2500-$4000 on a refrigerator. They don't have a value-priced appliance. So, yes, rich is what they want. Young and rich is better because they might buy 2-3 more in their lifetime. Opinions of the old and poor are not relevant to THIS client. Old and rich will also suffice.

Not every shop is for every person.
This is true. It also is true that I dislike these tactics so much that I will continue to seek good, older appliances instead of trying to keep up with the 'younger and hip'. This little shop is just one incident in a years-long line of efforts to portray the young as wise, smart, cool, hip, desirable, and otherwise unlike the old, seasoned, gentled, thoughtful, enduring, and respectable. The earliest old-ist ad that I remember was from the 70s. Some in the target were not born then...

Some of the days in November carry the whole memory of summer as a fire opal carries the color of moon rise. - Gladys Taber
@SoCalMama wrote:

JennAir has a target demographic > People who will spend $2500-$4000 on a refrigerator. They don't have a value-priced appliance. So, yes, rich is what they want. Young and rich is better because they might buy 2-3 more in their lifetime. Opinions of the old and poor are not relevant to THIS client. Old and rich will also suffice.

Not every shop is for every person.

Actually, for this shop, the stated demographic is younger than 50, and the ad that they link to is most definitely targeted toward the "trendy and hip." I have no problem with a company desiring younger buyers, but I do have a problem with the inference that we "old folks" are too out of it to want these appliances or not wealthy enough to buy them. When, in fact, people around my age hold much of the wealth in this country. (Too bad I'm not one of them.) By choosing to ignore this segment, companies shoot themselves in the wallet. That's been proven.

That being said, I wasn't denied the shop. I feel quite capable of appearing "hip and rich" enough to present as someone who can afford these appliances. I have the clothing, the bags and shoes, the jewelry, etc.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
@SoCalMama,

I am guessing you might be referencing my 30 something comment. If they have the money - great and go for it if that is what they can afford. But statistically, 1 out of 3 people 37 and under still live with their parents. They don't even have a studio apartment, much less a $1M or more home. To cover the cost of a $1M home (down payment, taxes, insurance, HOA fees, CDD fees, inspections, closing costs) and that doesn't even include the $$$$$ to furnish said house - one would have to make at least $300K per year (have to take into account that most people have credit card debt, vehicle loans/leases, student loans and maybe boats, RV and other types of loans to factor into the debt to income ratio). Given the average salary in the US last year was $60K and only 1% of all people in the US make $388K or more...I find it hard to conclude that there are that many young people who can afford a million dollar home or these appliances without the financial assistance of the Bank of Mom and Dad (or their credit cards), being a trust fund baby, or using their own credit cards (if they have that high of a limit). Most do not. NOTE: I did not say all. I said most. One has to take into consideration where the home is, home pricing, taxes, salaries, etc.

But to answer your question - if you can afford a million dollar home, aren't you going to get high end appliances - I would say yes. But Jenn-Aire would not be my high end choice. Thank's for pointing that out - guess I was on a roll and forgot to put that in my post!



@SoCalMama wrote:

@FrostyBubbles wrote:

I did the Jenn-Aire shop a few months back. The one I had required that I ask for a specific model number for each appliance. Seriously???? How does one remember the model number (very long number with letters mixed in) for an entire new kitchen remodel (so it's the fridge, oven, microwave, dishwasher). I wrote the model numbers in my note app on my phone - I knew I could not possibly remember them. I am older than 50, but I do look younger than my age (I was guessed to be 40 the other day). But there is no way a 30 something can afford an entire kitchen of brand new Jenn Aire appliances. I played it off that my husband was going to meet me there when he finished his last appointment - but pretended I got a text saying he was not going to be able to make it before the store closed. I did ask for pricing. Salesman refused to put all on one piece of paper. He printed like 4-5 pages for each appliance and wrote the price on the first page for each. I also had to ask for a discount. He said he could not discount them, against Jenn-Aire policy; but he did write a different price. So who knows. There was something else I needed to get from him (I forget now) but he said he couldn't do that because he had something he had to get done before the store closed. When I got all the papers together to leave the store, I walked out the back door and he was in the parking lot joking around with other workers who were smoking. My shop was on a very busy street - so it was impossible to get a picture of the front of the store (required) with the address - so I took a pic of the back door and explained that the front of the store was on a busy street with 6-8 lanes of solid traffic - no way to get address through 6-8 vehicles.

I also did this shop about 1.5 years ago at a different location and it was easier back then. They added the specific models for this last round.

I was afraid that I would not get paid for all this work also - since I didn't get a picture of the front of the store and the other thing the salesman was supposed to give me. But I did get paid and didn't get any questions about the shop.

Much good luck!

I don't think that is true necessarily. If you are buying a million dollar house, aren't you going to get high end appliances?
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