Hahahaha using actual customers doesn’t work. How many customers do you think go through a Target store in a month? We got maybe 5-10 surveys a month. People aren’t going to report useable data on an app.
Yeah those were my thoughts too. His whole point seems to be that mystery shopping programs suck. Well I am sure they have their issues but as a general rule the real customers want to shop and eat, not file reports, app or no app.
OMG. I literally couldn't finish reading that. By the end of the second paragraph, my brain was exploding. Horribly written; so full of trend-speak it's puke-worthy. Plug the power of research into? Crowdsource? State-of-the-art? (done to death decades ago). Actionable? By the time people read through crap like this, they've forgotten what the article is about. And there are sentence-construction errors as well as word mis-usages. Too wordy and redundant. The list goes on and on. But I'm sure the "author" thinks this is superb. "Oh, look how smart, important, and trendy I sound."
As a professional writer, I hate it when bloggers anoint themselves as pros. Some are, but in my experience, most aren't. They love corporate trend-speak, jargon, and unwieldy writing, thinking it makes them sound important. Not a chance.
I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
Edited 1 time(s). Last edit at 09/12/2019 01:12PM by BirdyC.
Actually I found this fairly interesting and totally readable but then I worked in the research/statistical world. I have already seen questions on an app or similar at some places where I use their rewards program. None of them offered any additional reward to me but I did wonder whether I would actually get my points if I did not answer their questions. These were for restaurants (one that is mystery shopped by me) and popped up after scanning the bar code to get my rewards points. The first time I saw it I was actually on a mystery shop so I did not dare answer any of the questions and I wondered whether it was going to lose my points by not answering. I was not "asked " if I wanted to fill in the answers. They just popped up after scanning and prior to my hitting the done or okay button.
It is definitely many steps easier than those surveys on the receipts where you need to make a phone call or log onto a website and then punch in many digits before the survey even begins. However, I see this as replacing those types of surveys now printed on receipts rather than replacing the mystery shopper. The client is only getting the view of the segment of those who already are their customers. They are not getting the unbiased account of the service/goods that a good mystery shopper can provide.