I’ll answer my own question, having picked one up this morning. 15 minutes in the store (which would have been closer to 7 except the associate was helping another customer) and five minutes to do the no-narrative report of about a dozen multiple choice questions. So certainly worth $30 considering I was half a mile from the location. It did help that I didn’t have to wait to be helped and that the required product inquiry was being heavily promoted in store and a demo/recommendation of the product was quickly offered with no cajoling on my part.