The items added in the extended shopper profiles usually represent characteristics that specific clients was their shoppers to have. For instance, being a specific tpye of phone owner, banking at one or more of the banks served by that client.
Therefore, shoppers who want more opportunities usually fill out the extended profile.
Based in MD, near DC
Shopping from the Carolinas to New York
Have video cam; will travel
Poor customer service? Don't get mad; get video.