I've often wondered (and I'm sure the answer varies from MSC to MSC and client to client) - how much work does an MSC put into aggregating and reporting our results vs just passing the results raw back to clients for them to make sense of? For example, are clients hiring MSCs to help research customer service attributes (where the client might say "we care about quality of service" and the MSC helps define the questionnaire, gathers results, aggregates them, and presents a 20-page market research report with findings) or to get raw data (where the client might say "we want to know what the wait time at the drive thru is for each and every store - just ask shoppers to time it this way and give us the raw numbers to do with as we please"
? Just one of those things I've wondered about...