cease, this is an excellent idea! It will help many people because re-branding and differences in regional availability make this more mystifying than it needs to be. Kudos and a suggestion for a sticky note for you!
Rest is not idleness, and to lie sometimes on the grass under the trees on a summer's day, listening to the murmur of water, or watching the clouds float across the blue sky, is by no means waste of time. - John Lubbock, "Recreation," The Use of Life, 1894
I’ve noticed that everyone who is for abortion has already been born. - Ronald Reagan
It all depends on what marketer is being discussed at the time, if you know who shops who in your area. But there are times when I'm confused too and there are differing stations in different parts of the country. I try to color code the brand folders so if someone says yellow for Shell, I know it's Shell and I keep shell papers in a yellow folder even though I personally don't call it the "yellow station" I think I have to get the "shell folder", or green for the BP folder my mind says, "bp folder". Phillips 66, /76 is a black folder and all of my stations are called.Phillips 66 even if the MID says 76. I grew up with Phillips 66, it was the first business anyone I ever knew had stock in so I still call 76's Phillips 66 even though I know I'm wrong, LOL.
FYI, the reason the moderators have a bad time with "golden Arches" is that it's one of their legal names or DBAs or something. IF a fast food place wanted to call their store Golden Arches and then mad a different design they would still get in trouble with McDonald's lawyers. It is trademarked. They actually represent, "mummies mammaries" (replacing mother's food). There is also one McDonald's with turquoise arches. In Sedona Arizona.