Exxon's being rebranded

I noticed on my way back into town yesterday that an Exxon I have shopped for years is now Marathon. When I did a shop last week at an Exxon he told me they were rebranding to Valero. I wondered what happened to all the Exxon's I used to do and I think I know now.

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Marathon owns Speedway, nothing to do with Exxon. The gas station owner just decided to switch brand and supplier. I've been doing a location for years that went from Mobil to Gulf to Shell and now Mobil again.

Marathon is popping up a lot in my area, Valero, too. Many stations were generic gas before. Exxons that had co-branded with Circle K are now only Circle K. The whole petroleum industry may be obsolete eventually!

Since doing gas station audits I notice the changes. There are actually quite a few. I may do a Shell audit one time then it's a Chevron the next time.

Edited 1 time(s). Last edit at 05/24/2021 04:26AM by pegleg2000.

You probably have one large franchisee there that owns a bunch of stations and the franchisee is dumping E/M for another brand. Not a big deal, except for you who no longer gets to audit them, which stinks.

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Seriously, nobody cares that you're offended.

Valero are shopped, at least in the Northeast.

There are even some Chevrons in my area that haven't been shopped in three years.

I love doing the rebrands. Very quick and easy. My last round of 4 included 3 vacant locations and a tire store (they must've posted the wrong address... not a recent change).

Best yet was a location WAY out in the boonies with big bonuses at play. It was both a yellow/red rebrand and a blue/red shop/reveal job. I <3 double dipping.

I had one location several years ago that I did 4 different shops / types of shops over the course of 1 month...#1 was the original brand, #2 was the debrand, #3 was the new brand, #4 was the check of the new brand's branding elements. I never had rotation issues because they were different types of shops.

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Exxon's being rebranded

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