OK, guys. Here is an example of the critique/feedback my friend just got back from her editor:
Thank you for all of the details in your Cottonwood chipotle report (8/5/13). This is your third report and you are doing a good job. (I also shop for Chipotle and remember getting used to this reporting system).
I’ve got a few questions and a bit of feedback for you.
Questions
How many tables were occupied when you arrived?
How many tables were occupied when you departed?
Was there any other crew member that wore a shirt other than a black graphic T-shirt?
For future reports, please list shirt types for each of the crew members (Chipotle prefers crew member, not team member)
Most of the crew members will be wearing a black Chipotle graphic T-shirt. It is just fine to report: ”T-shirt” for each of them.
Managers could wear a variety of black shirts: polo, henley, chef’s jacket, button up collared shirt, hoodie, V-neck with white buttons
And I’ve seen these types of non-black manager shirts: red/gray coaches-style, brown polo, gray henley.
Were you offered different types of taco shells?
Was lettuce specifically offered with tacos? (when ordering tacos always report on the lettuce offering)
In the Food Knowledge section, Chipotle wants us to report how the food is offered. Here is a sample from one of my shops:
The crew member (male, T-shirt, dark hair, apron, cap) at the tortilla warmer offered soft or crisp and then flour or corn shells with tacos. He offered rice and beans. The manager (female, polo, earrings, hair in a bun) offered meat. Another manager (female, earrings, polo, striped headband over brown hair) offered mild, medium or hot salsa, sour cream and cheese. The last crew member (female, earrings, T-shirt, dark hair, apron, cap) offered guacamole. Lettuce was not offered with tacos. Customers were told that guacamole was an extra charge. The cashier (male) asked what I ordered.
When I have the Food Knowledge comment complete, it is also ready to be cut-and-pasted into my Team Evaluation paragraph (only a little tweaking is needed to make it flow). All the info about going down the line is in this observation. Voila!
Feedback
Please use complete sentences in your report. Instead of commenting: “Long, fluffy strands,” change it to: “The cheese was in long, fluffy strands.”
I have a word document that I use for my shops. This document contains my usual “Great” food observations that I cut-and-paste or tweak to fit the particular shop.
In the Greeting section, it is the most helpful if you quote what was said to you at the tortilla warmer station. Chipotle always wants to know about the verbalized greeting and how you were asked for your order. Here are a couple of examples:
The manager (male, polo, black hair, tattoo) at the tortilla warmer made eye contact, smiled and said, "Hi. How are you? What would you like?" He was friendly.
The crew member (male, T-shirt, cap, apron, brown hair, facial hair) at the tortilla warmer made eye contact, but did not smile when he said, "Hi." He did not ask for my order. He seemed to be going through the motions of serving me and I did not feel welcome.
When you have this comment ready, you will be able to cut-and-paste it into the first paragraph of the Team Evaluation.
When I write my Atmosphere comments, I put in enough detail that I can cut-and-paste them into my Team Evaluation paragraph. So, please include crew member descriptions and their associated cleaning activities in the Dining Room or Drink Station comments.
So, here is how I build my Team Evaluation (TE) paragraphs:
In the first TE paragraph, I start with the table/customer counts.
I also include a sentence describing the cook(s), such as “There were two cooks (male, T-shirts, aprons, caps) working in the back.”
The next several sentences are cut-and-pasted directly from the individual comments.
Greeting comment
Food Knowledge comment
Cashier comment.
For the end of the paragraph, I also cut-and-paste
Linebacker comment
Crew Impression or Crew Interaction comment.
Then I re-read my paragraph and make sure that it flows well.
For the second TE paragraph, I do much the same thing:
Begin with a sentence describing the overall customer volume/business level of the restaurant.
Cut-and-paste:
The manager comment (all observed managers are described)
Dining room, drink station or other atmosphere comments.
Table visit comment
I end with a sentence about table/customer counts.
Thanks for bearing with this longer than usual e-mail. I want to work with you to produce the best reports possible. Have a great day.
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