Measure Consumer Perspective's Kimberly Nasief interview, April 22, 2014:
Article Link: [
www.pizzamarketplace.com]
Key Takeaways:
1) "The use of hidden camera technology in mystery shopping is a powerful, actionable, non-arguable training tool."
2) "While customers can give near real-time feedback these days, brands still don't have a way of knowing whether the operations processes that they've trained their teams for are working."
3) "Customers can give sentiment, but they don't have the trained eye to provide that micro view that shoppers look for."
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Expert investigator and evaluator with PV-700, PV-500EVO, AstroScope 9350NIKS-3PRO, B&H DNV16HDZ-M Full Infrared Night Vision Camcorder