There's a resource center on the main Coyle site that specifically tells you how they want the reports formatted. Shopper opinions are not going to help you much with that, as they can very.
I would suggest reading the entire resource center...twice. Your very question is addressed there.
Edited to add that Coyle shoppers can now find the Resource Center on the bottom right side of the main Shopmetrics page. No more need to access the old site.
Edited 1 time(s). Last edit at 09/25/2015 09:45PM by SteveSoCal.