What's going on with IPSOS's Appliance Shops?

Well, "refrigerator" was originally "refrigeratory" back in the 1600's. About 1840, the new spelling took over as a cabinet to keep things (often beer) cold. As some have noted, spelling in English is not logical, and unlike some other languages (French and Spanish come first to mind), there is no single recognized authority which rules on the introduction (and spelling) of new words. Many English words are borrowed from other languages, while others are invented. Grammar and usage in English is also fluid and changes over time. English has been regularizing the pronunciation and spelling of "strong" verbs which originally came from German. Over the past 100 years, "lighted" has gradually replaced "lit"; "learned" is replacing "learnt"; "leaped" is replacing "leapt"; "kneeled" is replaced "knelt"; etc. There are even vestiges of male and female forms of words in English. Blonde refers to the hair color of a woman, but blond is correct for a man. Brunette is used for a woman, but the male form "brun" has passed completely out of usage.

Shopping Southeast Pennsylvania, Delaware above the canal, and South Jersey since 2008

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Dictionary.com says fridge is a shortened version of refrigerator or Frigidaire.

"Evolve thyself and lose all hate...." Orphaned Land
Because I'm obsessive, I did look up the etymology of "refrigerator. The Latin root is "refrigerare," meaning "to make cold." Fridge evolved as the spoken shorthand, which spawned the written shorthand. I believe that "Frigidaire" comes directly from "frigid," but I'm not sure.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
@BirdyC wrote:

Because I'm obsessive, I did look up the etymology of "refrigerator. The Latin root is "refrigerare," meaning "to make cold." Fridge evolved as the spoken shorthand, which spawned the written shorthand. I believe that "Frigidaire" comes directly from "frigid," but I'm not sure.

Their cute use of the words "frigid" "air"
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