This explains it — I took my first GSK assignments in a long time (used to do the audio audits for the red store but my store stopped being audited a year or so ago) this weekend (the high paying auto dealer ones that had to be done within 3 days) — and I thought it was interesting that the guidelines had Ipsos plastered all over them.
I figured it was just GSK doing some sub-contracting for Ipsos... but also thought it was weird because I’ve never seen auto dealer shops on GSK before — it’s pretty much always m the big box audio audit training and occasional cell phones... These were awesome with no narrative and paid 75 bucks but had to be done this weekend (they made this clear many times). I usually check the Ipsos ShopMetrics every few days or so but I’m firmly entrenched with Sassie and JobSlinger Plus which I’m on multiple times a day — so I’m wondering if this was a weird GSK-division project, or if they just put it on their Sassie to get some extra exposure since the project was so urgent. I’d just finished a slew of shops for Ipsos directly, and had been in their site, but didn’t see these ones at any point or I’d probably have jumped on them there as well lol
I wonder if Ipsos will start sharing some of their stuff on the GSK Sassie... I hope so because it makes it so much more visible for me.
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