Movie Measure

Doing some more research found this. Never knew what the TES was for.

VeriTES (Theatrical Entertainment Services)

VeriTES has at least 50,000 theater checkers all over the US and in Canada. You can email VeriTES if you need more information about their offered position or you can go to this page – [www.verites.com].

if you go to www.verites.net instead of .com it takes you to a login screen.

Found this interesting site that has links and screen captures of 7 VeriTES webpages. Website is no more. [loginfacts.com]

Here's another schedulers website, [movieassignments.com]
No info on the current state of VeriTES, but you can find out about his latest game.

I think they just disappeared in the middle of the night and didn't bother to tell anybody.

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Wow, found this article from 2013 about the behind the scenes info on trailers and the movie industry and why trailer checks are important. I always wondered about this. Most fascinating. Trailer checks will most definitely be back. There's a lot of money riding on if and when a trailer is playing.

Theaters raise revenue and tensions by charging to show trailers
By Ben Fritz and Richard Verrier, Los Angeles Times
Feb. 19, 2013 12 AM

Coming soon to a theater near you: a multimillion-dollar battle over coming attractions.

Theater owners are squeezing extra coin out of film companies by charging them to play the trailers for their upcoming movies.

Traditionally, theater owners were happy to run the advertisements for upcoming movies on the understanding that they drove box-office receipts and concession-stand sales. Studios paid to make the trailers and cinemas screened them. Each movie came with two coming attractions attached, while others ran at the discretion of the theater, often as a result of lobbying by Hollywood marketers.

But now theater owners, realizing the value of having Hollywood’s target audience already in the theater, have begun charging movie companies to run their trailers. Although some trailers still run for free, movie distributors complain that they’re increasingly being asked to pay to get their trailers played — or get shut out.

“We’ve reached the tipping point,” said Jeffrey Neuman, chief executive of Verites, a Burbank company paid by studios to check theaters to see that trailers are being shown and that marketing materials such as lobby cards and standees are in place. “If you’re not one of the ones paying for trailers, you’re left struggling for placement.”

In one controversial move, the nation’s largest cinema chain, Regal Entertainment Group, recently cut the number of trailers that studios can run with their own movies for free from two to one. Some studio executives are privately grumbling about the practice, upset that they are being asked to pay still more to a supposed partner that typically keeps half the box-office receipts.

“It’s logical a theater operator has an obligation to market studios’ movies, when we’re spending hundreds of millions of dollars on [making] each one,” said one studio executive who asked not to be identified because of the sensitive nature of the topic. “But they have gone all the way around to wanting to be paid.”

Four of the major studios — 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros. — reportedly have made annual marketing deals worth several million dollars with theater chains such as Regal and AMC Entertainment. In exchange, the studios are exempt from the one-free-trailer-only rule and get the best possible placement.

Walt Disney Studios and Paramount Pictures don’t have such deals, while smaller studios may pay as much as $100,000 to play a trailer for one film.

Some coming attractions still make it on the screen through studio executives lobbying and cajoling contacts at theaters with whom they have long-standing relationships. But such old-fashioned methods that don’t involve payments are increasingly rare.

Large theater chains won’t publicly acknowledge that they charge for trailers, nor will the studios that pay them. Spokespeople for Regal and AMC declined to comment, as did representatives of Cinemark Holdings Inc. and Carmike Cinemas Inc., the next largest national cinema chains.

But within the film and exhibition industries, it’s common knowledge — and a growing source of resentment.

“Everybody says, ‘No, no, there’s no money ever paid to show trailers,’ but we know that’s not the case for some of the big boys,” said Rafe Cohen, president of Galaxy Theatres, a Sherman Oaks chain that operates 115 screens. “For us little guys, we’d love to charge for trailers, but we don’t have the leverage.”

There are no official stats on how many trailers make it to the big screen thanks to a payment, but the practice has become increasingly common. Verites checked on about 100 trailers in 2012, compared with 30 in 2009, Neuman said.

The dispute marks the latest flare-up between film companies and exhibitors, whose symbiotic relationship has been strained in recent years. Turning trailers into a business, some fear, could add to the tension.

“What makes this business run are trailers,” said Chuck Viane, a former president of distribution for Walt Disney Studios. “When the right trailers aren’t seen by the public with the right movie, that can hurt the box office.”

Although Regal’s one-trailer-only rule is new, the free trailer system began to break down in 2001, when Sony paid to advertise its comedy “The Animal” in front of the hit Universal movie “The Mummy Returns.” That aberration soon became the norm, with pay-for-play accelerating in the last two years.

As they rose in value, the total number of trailers shown before a movie started going up. Three or four was the norm a decade ago. Regal and AMC theaters now run six or seven before every feature.

“The number of trailers has absolutely exploded,” said Federico Ponce, owner of High Res Hype, a graphic and design company that has worked on trailers for such movies as “The Avengers” and “Iron Man.” “When we started out, we’d work on one or two trailers every four months. Now we’re doing three or four trailers at the same time.”

The competition is fierce, and prices high, to run a trailer in front of popular movies such as “The Hobbit.” Theater chains typically receive $25,000 to $100,000 to run a spot before a popular film at half their theaters — saving an equal amount of time at the other half of their theaters for another paid trailer.

Theater owners charge more for the final trailer before a movie starts because, Neuman said, “There’s a big difference between how many people see the first trailer and the last.”

Major studios forge “marketing partnerships” with theaters, in deals that cost $3 million to $6 million and include benefits such as special advertising in lobbies and on popcorn bags along with preferential theater placement. And cash doesn’t always change hands. One studio spends heavily advertising on a theater chain’s website with the expectation its trailers will be treated better as a result.

Some studios opposed to paying for trailers have been forced to relent.

“It’s unfortunate that we need to make deals for material that is the lifeblood of the industry for everyone involved,” said an executive at one studio.

Executives who are paying Regal now fear they’ll soon be paying other chains too.

“If studios agree to this, and you’re AMC, why wouldn’t you do it?” one said.
[www.latimes.com]
Thinking about this new info about trailers and the movie industry explains a lot. And the article gave enough of the history to where you can see how we got to where we are today.

MarketForce got the boot because their info wasn't accurate enough any more. Too many people were faking it. Wasn't any money in it. Who was going to spend hours and hours in a movie theater for only a few bucks. It's why I stopped doing them.

Movie Measure came about as an app to let people know when a trailer they saw and wanted to see finally got to the theaters. Then somebody got the idea to use it to do trailer checks since it would be much more accurate and harder to fake it

Somebody mentioned VeriTES was working on an app. Maybe the studios requested that they get one. I'm thinking VeriTES found out it was a lot harder and cost more than they thought it would. Then with the shut down they said, forget it. We're out of here.

Like New Vision. Threw the keys to the landlords and said see ya.

Trailer checks will be back. Some of those trailers are paid for. It's an important part of the studios marketing. They're verifying that what they are paying for is actually happening. And the order they play in is important. Everybody wants the coveted last trailer before the movie.
For the people who were contracted with them we have seen the writing on the wall. Stop trying to find random schedulers and give out their information. That is not how VeriTes operated, again if you didn't work for them you don't know. Every scheduler had a section of the US or Canada they were assigned to, you can't just contact a random one and ask for work. Those of us who worked for them have contacts for people you won't find that were higher up in the company above just scheduling, and we don't need any extra information, for the people who didn't work with VeriTes and wanted to, they are too late. You can speculate all you want, but you will never know why they shut down and that is not the point nor does it really matter. Same with Certified Field Associates, unless someone who directly works with the company gave you that information, then you don't really know for sure either on that.


@StandeeInstaller wrote:

Doing some more research found this. Never knew what the TES was for.

VeriTES (Theatrical Entertainment Services)

VeriTES has at least 50,000 theater checkers all over the US and in Canada. You can email VeriTES if you need more information about their offered position or you can go to this page – [www.verites.com].

if you go to www.verites.net instead of .com it takes you to a login screen.

Found this interesting site that has links and screen captures of 7 VeriTES webpages. Website is no more. [loginfacts.com]

Here's another schedulers website, [movieassignments.com]
No info on the current state of VeriTES, but you can find out about his latest game.

I think they just disappeared in the middle of the night and didn't bother to tell anybody.
VeriTes is NOT closed down, I received all necessary information today in an email, anyone contracted with them should have received the new website and other details. They left PSB and are now with someone else.
Looking at the Box Office for last weekend, it's hard to tell what happened. An R rated movie called Unhinged did $4 million on possibly 300 screens. Looks like total of everything was a bit under $10 million. Hard to tell how many theaters were open. Maybe get a better idea from this coming weekends box office to see if people are coming back.
[www.boxofficemojo.com]

Edited 1 time(s). Last edit at 08/27/2020 06:06PM by StandeeInstaller.
Nearly 300 AMC Theatres® to Welcome Moviegoers as an Additional 170 Theatres Reopen Tomorrow, August 27
Wed August 26, 2020 5:20 PM|Business Wire|About: AMC

After a successful first weekend of operations at more than 100 locations nationwide, AMC to open an additional 170 locations beginning August 27, approximately 300 AMC theatres open in total

AMC expects to have more than 400 locations around the country open leading to the release of Warner Bros.’ TENET on September 3

AMC Safe & Clean developed under close cooperation with public health and safety experts to be stringently enforced at all AMC locations

LEAWOOD, Kan.--(BUSINESS WIRE)-- After a successful reopening at more than 100 locations nationwide, AMC Theatres (NYSE:AMC) is preparing to reopen its second wave of theatres, with 170 additional AMC locations set to open beginning Thursday, Aug. 27, ahead of the release of THE NEW MUTANTS. After the second wave of theatres reopens, AMC will have nearly 300 open locations nationwide.

This second wave of reopenings is part of a phased plan to reopen AMC in the United States. AMC currently expects to open approximately two thirds of its more than 600 U.S. theatre locations in time for the September 3 release of Warner Brothers’ TENET. The remainder of AMC’s U.S. theatres will open only after authorized to do so by state and local officials.

Guests at all open AMC locations can enjoy new titles such as THE NEW MUTANTS, beginning Aug. 27, UNHINGED, WORDS ON BATHROOM WALLS and THE PERSONAL HISTORY OF DAVID COPPERFIELD. Exciting new upcoming titles include TENET on Sept. 3, BROKEN HEARTS GALLERY and INFIDEL on Sept. 11, and THE WAR WITH GRANDPA on Sept. 18.

Additionally, a new selection of bring-back titles will be available beginning Thursday, including INCEPTION, JURASSIC PARK, RAIDERS OF THE LOST ARK, The Rocky Series, SPIDER-MAN: HOMECOMING, SPIDER-MAN: FAR FROM HOME, SHREK and SONIC: THE HEDGEHOG, and will be priced at only $5. AMC is also offering an array of $5 food and beverage treats, including regular popcorn, regular Coca-Cola Freestyle drinks and KidsPacks, through the end of October. And all AMC Stubs members will earn double points on all ticket and food & drink purchases through the end of October.

Adam Aron, CEO and President of AMC Theatres, commented: “We are grateful for the positive feedback we have been receiving about our guests’ desire to see movies on the big screen at AMC, and about our extensive AMC Safe & Clean policies and procedures. Our comprehensive commitment to operating our theatres safely now includes social distancing through limiting ticket sales and automatic seat blocking, seamless contactless ticketing, greatly enhanced cleaning procedures, the availability of hand sanitizer and disinfecting wipes throughout our theatres, as well as a mandatory mask policy for all guests and crew members. In addition, we have invested millions for high tech solutions to sanitization and disinfection including electrostatic sprayers, HEPA vacuums and MERV 13 air filters. Guests returning to AMC can do so knowing that we’ve been in constant dialogue with top scientists and experts in public health and cleaning about how best to reopen our theatres in ways that will be responsible and welcoming.”
[seekingalpha.com]
3 min interview of what they are experiencing in Europe. Seems like people are coming back. Tenet is opening today. Have to check the weekend box office numbers to see how it does. He said though so far they are seeing the number of people spread out over 7 days pretty evenly. And people are going to just to see some of the old movies on the big screen.

There is a huge demand for normality and for people to get back to the big screen, says Vue CEO
Tim Richards, CEO of Vue International, discusses the re-opening of cinemas.
Wed, Aug 26 20208:45 AM EDT

[www.cnbc.com]
I see Movie Measure has finally gotten the ability to see and request assignments on their website. Anybody interested in doing Tenet can request them now. Within 100 miles of me there are 48. It's even picking up a few in TN and AL. Changing it to a more reasonable 50 miles brings up 32. No, I'm not doing trailer checks.

They did mention standees will be coming back. With the assignments now on their website, might actually be able to get them.

They did make a point to mention that you are an IC. I wonder if that has anything to do with the CA's new law AB5? So with VeriTES back from the dead, (apparently PSB kicked them to the curb) do the two companies ever get the same theaters and same movies? Can you do them for two different companies at the same time? I don't see why they would care. As long as the info is accurate. You're just providing a service. If you can multitask, cool. I can see that as a way to have trailer checks actually pay something.

And if it's for different movies, as long as the show times don't over lap, why would they care. With the theaters trying to spread out the show times, shouldn't be a problem. If you're already standing in the theater, the more work you can get, the better. You're more likely to take an assignment if there's more money in it. A few times years ago I grabbed a trailer check because I already was going to the theater to put a standee together.

Whoa, check this out. Remember the 2013 article I found on trailers. So there's lots of different studios. Say studio A has a trailer playing before Tenet and has VeriTES check the trailers for them. Studio B also has a trailer playing before Tenet but uses MovieMeasure to check the trailers for them. Same info but two different studios using two different companies. Studios don't care who gets the info so long as it's accurate. They just need the info. If it's the same person working for two different companies, so.

Remember, we're ICs providing a service. If we can get multiple entities to pay us for doing the exact same service, all the better. Probably a win-win for the industry. The more you can get paid, the more likely you are to take an assignment. If nobody takes the assignments, or "cuts corners" because there is no money in it, then the studios can't get the info they need.

" Independent Contractors

One other point to highlight is your independent contractor status. As an independent contractor you provide services to the general public and have the freedom and flexibility to work for more than one employer. You are responsible for all employment taxes associated with your earned income and are not paid an hourly wage or salary, but a contracted or fixed rate. If anyone tells you differently, feel free to direct the question to us – we can help. "
What website are you finding tenet trailers for MM? It's not yet available in the checker portal. Yes VeriTes and MM have the same assignments at the same locations sometimes. No there is not a rule against doing them both. It's fairly simple I have done multiple that way.






@StandeeInstaller wrote:

I see Movie Measure has finally gotten the ability to see and request assignments on their website. Anybody interested in doing Tenet can request them now. Within 100 miles of me there are 48. It's even picking up a few in TN and AL. Changing it to a more reasonable 50 miles brings up 32. No, I'm not doing trailer checks.

They did mention standees will be coming back. With the assignments now on their website, might actually be able to get them.

They did make a point to mention that you are an IC. I wonder if that has anything to do with the CA's new law AB5? So with VeriTES back from the dead, (apparently PSB kicked them to the curb) do the two companies ever get the same theaters and same movies? Can you do them for two different companies at the same time? I don't see why they would care. As long as the info is accurate. You're just providing a service. If you can multitask, cool. I can see that as a way to have trailer checks actually pay something.

And if it's for different movies, as long as the show times don't over lap, why would they care. With the theaters trying to spread out the show times, shouldn't be a problem. If you're already standing in the theater, the more work you can get, the better. You're more likely to take an assignment if there's more money in it. A few times years ago I grabbed a trailer check because I already was going to the theater to put a standee together.

Whoa, check this out. Remember the 2013 article I found on trailers. So there's lots of different studios. Say studio A has a trailer playing before Tenet and has VeriTES check the trailers for them. Studio B also has a trailer playing before Tenet but uses MovieMeasure to check the trailers for them. Same info but two different studios using two different companies. Studios don't care who gets the info so long as it's accurate. They just need the info. If it's the same person working for two different companies, so.

Remember, we're ICs providing a service. If we can get multiple entities to pay us for doing the exact same service, all the better. Probably a win-win for the industry. The more you can get paid, the more likely you are to take an assignment. If nobody takes the assignments, or "cuts corners" because there is no money in it, then the studios can't get the info they need.

" Independent Contractors

One other point to highlight is your independent contractor status. As an independent contractor you provide services to the general public and have the freedom and flexibility to work for more than one employer. You are responsible for all employment taxes associated with your earned income and are not paid an hourly wage or salary, but a contracted or fixed rate. If anyone tells you differently, feel free to direct the question to us – we can help. "
Here's something else to consider. As an IC we're just providing a service. What happens to the info after we submit it we have no idea. We do know there are lots of studios out there and lots of trailers. So after the trailer check companies get the info, who is to say they only have one client. They may shop the info around to lots of different studios. Of course they are only having to pay you once. Hmmmmm.

What if some of the studios are paying multiple companies for the "same" info. Different companies have different coverage. Sure there is overlap, but are probably enough theaters where only one company is able to cover it. And what if the studios get the info from both companies to compare it to see if it is accurate?

What do you think open checking, blind checking, lobby checks, and trailer checks are about? The studios are checking to see if the theaters are trying to cheat them and/or are doing what they said they would and/or are getting paid for. Studios trust nobody.

So yes, (multiple) studios could be paying two different companies to do trailer checks for the same movie in the same theater. For all we know they than compare the data to see if it's accurate. What if studios stopped using MaretForce because the data was garbage? Too many people faking it because there was no money in it.

We do know MovieMeasure came about because they had an app and the industry asked if they could use their app for doing trailer checks. They were looking for more accurate info. They don't trust just asking the theaters what trailers and the order they are in. They want third party verification. Especially when they are paying money for those trailers.

So as an IC providing a service, the more companies you can get to pay for it, all the better. Even if it's the exact same service for the exact same info. As long as the info is accurate, it's good for the industry if you are more likely to take assignments since you're making more money. If nobody takes the assignments because there is no money in it, how are the studios going to get the info?
On the checker portal you have to change the date range. I put it all the way out to Sep 12. You can actually check all over the country by changing the zip code. It's showing 5 within 50 miles of you down in FL.

Vision wanted you to sign a non-compete. But then they are doing standees. Studios are only going to pay one company to do a standee. May pay multiple companies to do the standees just to get better coverage, but only one company is going to get paid for each location. And there isn't multiple studios wanting the exact same standee put together. So that's kind of different.

If one wasn't aware there are multiple trailer check companies, it could be confusing running into somebody else doing checks at a theater, let alone the same movie. And you certainly wouldn't know that you could get paid by two different companies to do the same trailer check. It's not very often one could be in a situation where you could get two different companies to pay you do the exact same thing. In this case you are just collecting info that both or even multiple companies can find buyers for.
StandeeInstaller,
What did the 2013 article about trailer checks say and who printed it please?
Can I Google it?

Thank You
As the CEO of moviemeasure, I am really happy to share as much information as I can about why we exist, and how things work. Feel free to DM me and I can answer questions. There are some fascinating insights on this thread and am deeply impressed with the information you have and what you research! Obviously there are some client confidentiality points we cannot discuss. Thanks Rakesh.
Btw, we have tried to put as much on the checker portal, so you can either self assign, or request assignments. We do the later when there is more discussion needed with the IC regarding dates or scope of work etc. You can sign up at [checker.movie-measure.com] but you do need to register.
I did several of these when I was in Alabama last January and February. Very easy and I hope to do again next year/
Come back any time @ctalbert. We have projects this week, starting Monday Aug 31, so look online and self-assign (or request) what works for you. Thank you
I've done trailer checks for years, for multiple companies, same movie at times, better rates back in the day. They want basically the same info, for different trailers, different production companies, etc. You are an IC, so you can work for as many or as few as you want. I was hoping rates would be increased, but I see rates are still as low as they were last year - especially difficult with few films in theaters.
I've been doing trailer checks for 7 plus years and not sure about what better rates you are referring to.
WHOO HOO!!! Trailer checking for MovieMeasure this afternoon! My first time back in the theatre.
It was quiet for me. Not many people earlier. I go back to another location this evening for more showtimes. It was good to be back though. Glad Movie Measure is up and running!
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