I had a once-in-a-lifetime chance when, while wearing my video shop rig and shirt, I walked into a national fast food chain location— and the COO, VP-Marketing, CFO, and a handful of other bigwigs were there, observing the workings.
I immediately jumped on this opportunity- made a sales pitch to the little cluster of executives, demo’d my video rig... gave them everything I had.
I got a handful of business cards from all of them in return. This chain has 1400 locations in the US.
And - then, I blew it.
I started doubting myself. Overthinking it.
Gave the contact information to the owner of a MSC that I knew very well. She took it (in exchange for a 15% commission for me) all the way to almost signing a contract with the chain, and then the deal fell apart.
That was three years ago, and they’ve been purchased by another mega-chain. None of the executives are there anymore, their emails bounce back (I tried recently...)
I’m still kicking myself. That would have been a million dollar account; those guys HATED traveling around for their quarterly drop-in observations and video shops would’ve solved their problem. They were literally entranced, seeing how a video shopper could get every detail that they were needing - while they were at corporate HW, not 500 miles away.
Don’t EVER doubt yourself if you’re in this situation. I should have taken the reins at that point, started small with a regional series of video shops, and then gradually expanded.
Did I mention that I’m still kicking myself?
Edited 2 time(s). Last edit at 04/09/2019 02:26PM by ColoKate63.