What's with the long narratives?

This is one part of MSC that is pretty interesting to me. Chiefly, what's with the long narratives? I work in an industry that very much values pithy, clear communication. When I make presentations to senior executives (or receive updates from my team), a few key bullets highlighting the insights are what they/I care about -- not a long narrative about the process and how we got to the insights and what issues we encountered, etc., etc., etc. They don't have time for that!

Therefore, I really wonder -- who is reading these long reports???? I'm so curious what the package on the other end that the MSC delivers to the client looks like. Surely, it's not a portfolio of 20 x 5 page long single-spaced reports! Is anyone, other than the MSC editor, really looking at these things long written shops?? hehe

Anyway - just a curiosity if anyone has experience on the "other side!"

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Unless you name the MSC (not the client) there is little that anyone can really say about this, since, in my experience, really long narratives are rare in MS.

Based in MD, near DC
Shopping from the Carolinas to New York
Have video cam; will travel

Poor customer service? Don't get mad; get video.
My work experience outside of mystery shopping is completely different than yours. Yes someone may present a report with bullet points and conclusions but then there are those there to figure out the issues and what to do about them or crow about the good points. Those are the people who need to drill down into the short data and see the detail behind the data. I was the person presenting the drill down data in graphs and reports etc but I got questions from the higher ups wanting to know how the conclusions were drawn and where the specific hot spots were....Some msc require reports with a lot of narrative. I do not know but believe these clients want more info and probably pay for it to be presented in a way where they do not have to wonder...what did they mean by that?
If the OP refers to Coyne reports, of course, Coyne is, thank goodness, pretty much in a class of its own. They seem to have "sold" thoselooooong reports to their clients.

Based in MD, near DC
Shopping from the Carolinas to New York
Have video cam; will travel

Poor customer service? Don't get mad; get video.
@sandyf wrote:

My work experience outside of mystery shopping is completely different than yours. Yes someone may present a report with bullet points and conclusions but then there are those there to figure out the issues and what to do about them or crow about the good points. Those are the people who need to drill down into the short data and see the detail behind the data. I was the person presenting the drill down data in graphs and reports etc but I got questions from the higher ups wanting to know how the conclusions were drawn and where the specific hot spots were....Some msc require reports with a lot of narrative. I do not know but believe these clients want more info and probably pay for it to be presented in a way where they do not have to wonder...what did they mean by that?
Ah yes i know what you mean! In my industry, we do have the detail -- but it's hidden in the backup and we jump to it as needed. But even on the backup, the language is still in bulleted form for the most part -- not full sentences. This is the part that has me perplexed. I really can't imagine a client of these MSCs (and yes, I am specifically referring to Coyle and A Closer Look to answer the other question) actually reading 5 pages written in prose when a few key points can be drawn out. It's not the most thrilling reading lol.
Narrative supports bullet points. The 'yes/no' of an ACL allows confirmation through narrative that the correct y/n was selected. It is not a horrendously long narrative as each section has a 5 sentence minimum requirement for the jobs I do. Where there were issues I am pleased to provide fuller detail such that I don't have to interact further with the report by answering editor or client questions.
I have noticed a gradual reduction, over the years, in the required length of a report, but this may have been peculiar to the MSCs for whom I have completed work. Another issue is the continued stagnation and/or reduction in pay, which could contribute to lower expectations from the companies and/or their clients. In 2007, I completed a shop at a casual eatery that required 4000 characters in the recap. I returned to that same location in 2016, but for a different MSC and the recap had disappeared from the report.
It seems to depend on both the MSC and the type of client being shopped. My biggest MSC client requires narratives that add information not in the short-answer questions and that tell a story to make the end client feel as if they're "in the room" with the shopper. Even then, the narratives aren't that long. I did an investment shop that paid a large fee, and the narratives were very lengthy--but I could understand why.

Then sometimes you have shops that you don't feel as if the amount of narrative required is warranted, but you may not know exactly what the end client is looking for. And sometimes I wish I could add narrative to shops that don't address the possible scenarios a shopper could encounter.

I do feel, though, that there are shops where your short, in-the-box answers are sufficient and am not sure why more narrative is needed; it seems very redundant in many cases.

I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
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