Costco has had Xmas merchandise out since Labor Day, if I'm not mistaken. They did that last year, too.
Growing up in NJ, it used to be that Santa showed up at the end of the Macy's Thanksgiving Day parade, which was then the official start of the holiday season. In FL, people started decorating their houses before Thanksgiving, maybe a week before or so.
Here in CA, where I've been for almost 2 years now, I was stunned last year to see that people were decorating their houses right after Halloween! I just passed a shopping center the other day, putting out the lighted reindeer on the front lawn. Unbelievable. Home Depot had their Xmas trees out right next to the pumpkins.
I get it, Xmas is the time retailers try to rack up the business. But enough is enough!
I fully support retailers like Nordstrom. For the past few years, they would wait until the day after Thanksgiving to start putting up Xmas decor. Their motto was something like, "One holiday at a time." Bravo!