I am self employed and perform contract work in several distinct areas… I was introduced to ms’ing by a friend. I’m techie by nature, and one of the first things I did was figure out the best ways to use my iPhone ‘on the job’… it has a great set of built-in tools, but I found it awkward and distracting to constantly switch between the texting screen / stopwatch / audio recorder / and camera… and I was spending way too much time and energy trying to be inconspicuous. I looked for an app that would do all this accurately and discreetly, couldn't find it, so pitched an idea to my husband who said “go for it”. 'Shop It! Timer and Stealth Notes' was launched in August of 2012, and has been well received in the US, as well as a number of other countries (Canada, the UK, and Australia being the best surprises). I welcome suggestions for future updates… and your positive comments and feedback mean more than you can possibly imagine. Every new 5-star rating is very affirming and is cause for celebration around our house. I’m not associated with a company; This has become my ‘pet project’, and I’m passionate about it- BTW - I requested permission from Jacob (forum owner)to post on the forum, and was graciously granted it.