@nolimitem wrote:
[...]The end of the year makes sense for renewals, but I can't remember. [...]
No reason that the end of the calendar year would be when clients and MSCs renegotiate or start new contracts.
Many businesses have fiscal and budgetary years which are not congruent to calendar years.
Many businesses reevaluate their marketing and operations after seasonal rushes which differ by industry.
Many contracts are renegotiated based on their expiration dates which often are reflective of the anniversary of the contract.