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5 Guys Burgers removed from campaign

June 20, 2024 07:50AM
I was checking menu prices for my own entertainment. Five Guys' burgers now cost more than their equivalent at Shake Shack--which used to be THE overpriced burger place. $10.19 at 5Gs for a little cheeseburger with all the toppings vs. $8.99 at S-Shack for a cheeseburger with all the toppings. What is this world coming to?
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More About Five Guys
June 23, 2024 05:35PM
The price is location-dependent. I just checked and the price for a Little Cheeseburger at the Five Guys in Marlton, NJ is $8.49 (before tax), and in Wilmington, DE it is $8.70 (no sales tax in Tax-Free Delaware). The cost for a Shack Burger at the Marlton, NJ Shake Shack is $6.99 (before tax) and it is the same $6.99 in Delaware.

Edited to add: I have to wonder where you are located. Out of curiosity, I checked Five Guys at Times Square in NYC and a Little Cheeseburger is $8.69 which is $1.50 less than you quoted.

Edited again. I looked up the 5G in Petaluma, California (which I have shopped), and a 5G Little Cheeseburger is now up to $9.49 (it was $8.49 in March 2023).

I do not doubt you, Susan, I was just wondering about the location of the high-priced 5G you shopped.
@Susan L. wrote:

I was checking menu prices for my own entertainment. Five Guys' burgers now cost more than their equivalent at Shake Shack--which used to be THE overpriced burger place. $10.19 at 5Gs for a little cheeseburger with all the toppings vs. $8.99 at S-Shack for a cheeseburger with all the toppings. What is this world coming to?

Shopping South Jersey, Southeast Pennsylvania, and Delaware above the canal since 2008


Edited 2 time(s). Last edit at 06/23/2024 05:47PM by myst4au.
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June 23, 2024 09:33PM
@myst4au wrote:


Edited to add: I have to wonder where you are located. Out of curiosity, I checked Five Guys at Times Square in NYC and a Little Cheeseburger is $8.69 which is $1.50 less than you quoted.

Edited again. I looked up the 5G in Petaluma, California (which I have shopped), and a 5G Little Cheeseburger is now up to $9.49 (it was $8.49 in March 2023).

I do not doubt you, Susan, I was just wondering about the location of the high-priced 5G you shopped.

Only $8.69 in Times Square for a little cheeseburger??? Maybe I should head to Times Square (or even better, to New Jersey or Delaware) to eat!!

They may be using dynamic pricing, or showing different prices to different people based on phone/computer settings. When I checked the NYC Times Square location today (Sunday ), a little cheeseburger was $9.99--50 cents more than you found.

My initial search was in Westchester County, an area north of NYC, where there is a Five Guys and a Shake Shack in the same shopping center.
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