Mystery shopping at this point is all but obsolete. The jobs we are seeing exist mostly because they were already in the budget or contracted for. I don't think anyone expected a recession this hard or this deep or this long. Consumers are buying replacements only when they can't get their existing whatever repaired and can't live without it. Very, very few folks are expanding their lifestyles until they have some sense that we have hit 'the bottom'.
The questions businesses are asking right now have to do with survival rather than increasing their market share of business. Businesses are not looking to fine locations not following their training but they aren't looking to bonus them either for good work. Shoppers at the moment are an extraneous and counterproductive expense.
Several of the clients I most frequently shop have curtailed their programs greatly, while others have stopped shopping entirely as they circle the wagons for survival. My absolute bread and butter grocery shops I suspect will do some serious shop cutting in 2009 even as they open new locations. I was doing one of these this evening at around 5PM. The bakery section is overflowing with beautifully decorated holiday cakes, cookies and pastries with no holes in the displays where items have been selected. The deli area has brought in lots of specialty meats and cheeses for the holidays, but the displays are full and there was no wait to be served at the deli as there were no customers. As I went through all the departments, the story was the same. Lots and lots of product, few customers. And this was December 23rd! The store was ready, the shoppers were not there. They had all check out lanes open and a few had a single customer at the register, but nobody was buying much. The parking lot was almost as empty as at 3PM on a hot summer afternoon.
We had an errand at an outlet mall this afternoon where I frequently have done shops in the past. I noted that the parking lot was so empty we parked 3 spaces from the entrance and I could have parked my car at an angle covering the adjacent spaces as well without getting anyone upset particularly. As we walked to the shop where we needed to get a warranty repair done on a watch, I noted that four locations I have shopped in 2008 are now vacant and there is just a "Store Closed - Thank you for your past patronage" sign in the window--no announcement of a 'moved to' location. You could have bicycled through the mall without inconveniencing shoppers because there were very very few.
Business decisions about employee layoffs and store closings and indeed bankruptcy now are not based on whether the employees were attentive, smiled, gave good eye contact and attempted to upsell. The decisions right now are what inventory can you afford to carry, what locations are least profitable and which employees are the least productive/cooperative/useful.
I don't see 2009 as a reasonable year for shopping. Even if perfect economic policy decisions are made by the new administration immediately in January, it will take time for them to begin working and restoring consumer confidence such that the public will spend. That confidence will come when the public doesn't feel they need to hang onto the job they have no matter how much they hate it because they have other options. That confidence will come when they feel that things are heading back toward "normal". Only once folks are spending again will it be feasible to mystery shop in an effort to gain greater market share. I am only hoping that shopping becomes reasonable again in 2010.