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McDonald's Article From Business Insider

October 17, 2015 08:07AM
McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days'

[www.businessinsider.com]
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October 18, 2015 12:59AM
If your only concern is how fast you can get your food out, then your business is doomed to fail.

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October 18, 2015 03:34AM
Corporate's changes may have different results in different markets. Will some franchisees effortlessly fare better than others in this time of major change at McDonalds?

Nature does not hurry, yet everything is accomplished. - Lao-Tzu
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October 19, 2015 01:54PM
I would be surprised if they are facing their final days, but they are losing a share of their customers. If they don't make some changes and adapt, they will continue to lose some customers, but I don't see them any where near going out of business.
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October 22, 2015 04:51AM
It could perhaps be a bigger deal than some would believe though.

There are reasons that a body stays in motion
At the moment only demons come to mind
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October 22, 2015 05:20PM
Too many menu items. They need to just stick with burgers and fries. It doesn't help that their burgers taste like sawdust.
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October 22, 2015 07:30PM
I agree with b this could be a bigger deal than what we see at first glance. They have to sell X dollars to reach breakeven and they don't begin to show a profit until they get beyond breakeven. This is no profit at all on whatever they sell until they reach breakeven. The breakeven point stays the same because it is made up primarily of fixed expenses. The less they sell, the more they slide backward toward the breakeven point. They cannot reduce personnel enough to offset lost business because then they could not provide customer service. If they reach breakeven going backwards they may as well turn off the lights.

Mary Davis Nowell. Based close to Fort Worth. Shopping Interstate 20 east and west, Interstate 35 north and south.
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October 23, 2015 12:02AM
I mean from a MS standpoint it may be a bigger deal than some think.

There are reasons that a body stays in motion
At the moment only demons come to mind
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October 23, 2015 01:33PM
Apparently the news for McD is not all bad

[www.msn.com]
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October 24, 2015 11:46PM
If they weren't doing well, they wouldn't be doing mystery shopping as much as they do. Now there are at least 3 companies that shop the golden arches.
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October 25, 2015 06:53PM
That is correct.

There are reasons that a body stays in motion
At the moment only demons come to mind
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October 26, 2015 02:21PM
Did anyone see that they are thinking about adding sweet potato fries to their menu?
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October 29, 2015 08:01PM
That would be great but prolly not included in the items we can chose from to do the shop. I love sweet potato fries!
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October 30, 2015 12:52PM
@bgriffin wrote:

I mean from a MS standpoint it may be a bigger deal than some think.

Yep. In my area of south TX, the availability of their shops has been noticeably thinning out over the past few months. It was one of my MS'ing mainstays for 10+ years, so I've really started to feel the lack of them.
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October 30, 2015 06:16PM
That is because they subbed your area out to another msc.

There are reasons that a body stays in motion
At the moment only demons come to mind
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October 30, 2015 06:17PM
They will start thinking out soon though.

There are reasons that a body stays in motion
At the moment only demons come to mind
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November 03, 2015 07:22AM
Serving breakfast all day is a major change for them, something they had been against for so many years. Is it working out for them or is it too early to tell?
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November 04, 2015 03:57PM
Just a personal comment on the McD's new all day breakfast. I went there yesterday and found the selection too limited for my taste. Big problem: No biscuits, which is why I go there for breakfast. So for me, no, it doesn't work at all.

Mary Davis Nowell. Based close to Fort Worth. Shopping Interstate 20 east and west, Interstate 35 north and south.
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November 06, 2015 04:00PM
@MDavisnowell wrote:

Just a personal comment on the McD's new all day breakfast. I went there yesterday and found the selection too limited for my taste. Big problem: No biscuits, which is why I go there for breakfast. So for me, no, it doesn't work at all.

The menu varies by location/franchise. The ones in my area do serve biscuits, along with hot cakes, mcmuffins, etc.
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