I agree that their come-ons are way more attractive than reality once you realize the fee is small and it’s mostly reimbursement.
I have done a few theater checks. One did require us going to separate showings of the same film. It was stupid and we did the checks and left. Our showings were an hour apart so she had to wait to get started, I had to wait to catch up with her to leave. We had no interest in the eligible film. But it was heavily bonuses so worth it for the $$$. We then went out to eat. The second let us watch together so we picked a show we wanted and stayed for the whole film. It was an easy report. Shop was also bonused to make it worth our time. We did a dinner shop on our way home for another MSC.
My second experience was a very lengthy one at an amusement complex. I took two friends and we had fun but I had to take over 50 photos and make lots of notes. I spent many hours on that report for $10 fee. But it was big reimbursement. We enjoyed it but are not rushing back.
I agree it’s mostly good for paying to let you go to somewhere fun that is outside the normal budget. A kid can just enjoy it. An adult guest can help a little (my friends helped with name tags and descriptions). They do have great phone support though so you can get help if something pops up instead of hoping you got it right.