Company paying $25 to have people write good reviews on their yelp page.

Today I was on craigslist and I saw x company paying $25 to have people write positive reviews on their yelp page. I emailed the person to get more info and they gave me the instructions and yelp link so I could get started. On their yelp, they have just 7 five star reviews , and honestly, it pisses me off when I see companies lie to customers by having these positive fake reviews on their page. I sent a tip to the yelp support team that x company was buying reviews. In response, they asked for any evidence such as emails/screenshots so they can further investigate.

Do you guys see this type of thing often? And what kind of repercussions can this company face after they are found guilty?



Edited 1 time(s). Last edit at 11/05/2016 03:17AM by DavePi.

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There is an all-too-frequent commercial on TV that advertises website creation and maintenance services, during which the announcer crows, "We'll even help write reviews for your company," or something to that effect. If such a trend continues, and "the average customer" begins to realize that the "reviews" are not written by satisfied customers of the given product, it will jeopardize the reliability of the online shopping experience. Actually, perhaps that isn't such bad news for us; it may actually provide for more "in person" shopping opportunities.
Fiverr.com offers to write yelp reviews for $5. imo, Yelp reviews are as reliable as stories in the Enquirer.
I only use Yelp to write reviews on places that I am displeased with. I can see the logic for a company to want a balance.

"I told myself to quit you; but I don't listen to drunks." -Chris Stapleton
It is a learned skill to spot most of the shills. That's too bad because Amazon in particular used to have reliable product ratings. Now I buy things and return them within the 30 days if it isn't the five stars their reviews say. It costs them turning a new product into a used one and shipping both ways, but they brought it on themselves where I have to actually test drive everything I want to buy online.
It's more common than one might think, to hire reviewers. There's people doing it on Facebook too, and you can buy followers on Facebook and Twitter as well.
It's against the terms of Yelp, but I don't know if there are any legal repercussions.
I'd imagine at the least, Yelp would remove the reviews and remove the profiles of the reviewers who posted them.
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