Hello zlinedavid! thank you for your response!
zlinedavid Wrote:
-------------------------------------------------------
> Aeding Wrote:
> --------------------------------------------------
> -----
> > I would say that the Golden Arches discovering
> > that you are a shopper is not something to worry
> > about.
>
> So that means the MSC won't terminate me if I'm
> "discovered"?
>
Now, I didn't say that

What I am trying to share is that I don't think shoppers need to live in constant fear of deletion. If you are wise about limiting what you share, there is no need to worry. I'm not sure if some shoppers are worried because they know that they share too much, or they are just the worrying type.
> > Social media is the new realm of the internet
>
> No it's not. Social interaction on the internet
> has been around for decades.
But I don't think it's been quite this effective before. When forums and MUDs and MOOs and chatrooms were popular, the difference was that the social interaction was a very small scale. Now social media has both the Mass Scale, and the one on one capability.
>
> So let me get this...companies that have been
> historically rigid to receiving feedback are now
> going to become these happy-go-lucky organizations
> that welcome feedback and react accordingly, just
> because it's on Facebook? Not buying it.
>
I think you are free to interpret these steps toward social media however you like, and there will always be exceptions to the rule. I will say that some companies will have a difficult time adjusting to the new social media order, and some might even have knee-jerk reactions to the first negative feedback that comes along. It won't be easy for some, and for others, they will understand that the good comes with the bad, and that it is important to be transparent in their public practices. Not everyone will get it right away.
> Bottom line is, we as shoppers have zero upside
> and a potentially huge downside to utilizing MSC's
> social media pages.
Respectfully, I don't think that is necessarily the case here, zlinedavid. The benefits are that if you choose to connect to an MSP facebook page by "liking" it, you will see them pop up in your news feed when they update, and that can be the extent of your interaction. You are effectively a 'lurker' at that point. There is no requirement to contribute anything at all to their conversations, and since it would be a violation of your IC agreements to discuss shop and company information even on your personal social media pages, I don't expect you'd have anything to worry about. I suppose that the only downside I can see is you could get in trouble if your social media practices regularly violate IC agreements or if your online behavior was deplorable enough that you offend companies that you connect with in your interactions. (Please feel free to share if you think of another downside, I'm really having trouble thinking of risks to being involved in MSP social media.)
If you don't want to participate, there is no need to do so. It's totally optional at this point, and I don't expect any MSPs to operate only through facebook.
zlinedavid, I do understand your skepticism, but I would ask that you look at the social media situation in a different light. I cannot speak for all the companies out there, but I can speak for me and the goals we have set out for the MSJB.
I'm interested in recruiting, yes, but the thing is, social media is not going to recruit very many people. the only peole that I interact with on social media are people who already like our page. Exposure outside of that is fairly minimal.
What we're doing on social media is trying to get our shopper community to engage. My overall goal is to try to continue to help make every shopper out there the best shopper that they can possibly be. That will be done with linking to sources of good information on what is happening in the world of shopping, as well as advice from shoppers to shoppers. I want shoppers (who are the backbone of our industry) to be the most credible, talented, and appreciated source of information we have.
My favorite benefit with social media interaction is when a shopper publicly posts an issue or a problem they are having. That gives me a chance to help in a way that is as transparent as possible. When a shopper has an issue and it gets dealt with in public, everyone benefits from the fixing process. Through a practice like this, we test the companies and their values. If a company takes criticism or requests for feedback and react poorly (by deleting comments from users, or removing their interactivity all together -ever see a facebook wall disappear?), the community will find out quickly and learn the merits of that company.
By the way, Gang, I'm having fun with this discussion! This is a great idea-sharing thread!
Alex Eding
Shopmetrics, Inc.
www.msjobboard.com