I was quite impressed with the app when I saw it demo'd at the IMSC conference in Vegas.
Enter your starting point, any way points, and your destination, and it will create a driving route for you and identify shops within a set distance off the path that you'll be driving. Select any of those shops, and it will re-route your driving directions to include those shops. It is not specific to any reporting platform, so you find MSC's from Sassie, Prophet, Shopmetrics, and many independent MSC sites all represented. Currently I have more work than I can handle, but this would have fast-tracked my MS'ing career if I had it a couple years ago. Instead of checking zipcodes on dozens or hundreds of individual MSC job boards every 20-50 miles along your route, use this app to find shops all along your already established path. It would save hours for every route you plan, and help you find new MSCs and additional shops yielding far, far more than the $5 per month that the app costs.