The MAIN point of mystery shopping is accurate feedback. The client depends on the company hiring you/the mystery shopper to provide them with valid, accurate, detailed honest, fair and sometimes even EXACT depictions of exactly what goes on for the shop/scenario being assigned. The mystery shopper has no idea as to the reasons behind the shop that has been created for them to complete. Nor is it their job to try and decide what information should or should not be included in the shop. Our SOLE job as a mystery shopper is to complete the task at had, whatever it may be, by following the provided guidelines, running the exact/correct scenario and then reporting your findings.
Every shop is unique, some may not require your opinion at all, (Even more so, some shops may not want ANY type of opinion due to the possibility of completing biased reporting), while others will solely depend on what you feel about the experience you had while completing their assigned task. It's not up to us to figure out what their (project manager/project creator) intentions are behind making the shop, just to follow the provided instructions exactly... Nothing more, nothing less. And should you have any doubts or questions about completing the assignment, after reading the profiles/guidelines BEFOREHAND, there is ALWAYS a way to contact the shop coordinator so that you may ask them for help/solutions to the issue at hand.
Most coordinators are pretty quick to respond, especially when you use the subject line to convey the importance of your question- being short and concise is key because that gets their attention quickest about just how important/time-sensitive your question is. Remember, they too are on a deadline so they work around the clock to ensure every shopper is staying on track, while following the rules and submitting thorough, detailed and accurate work in a timely fashion.
If you lie, omit or fudge the truth, you run the risk of being caught and in this industry, your name is your everything. All the big guns know one another and they are able to "black list" so-to-speak whomever they choose, every shopper has a file with listings of completed shops and notes from their shop leaders. (Sort of like an on-going resume/IMDb database) in order for prospective clients to view/pick and choose whom they wish to include in their current/future shops.
Lastly, many stores, kiosks, places etc. are equipped with video surveillance and the client often times will review the recorded times when a shopper was supposed to be at their location. The time in/out part listed at the beginning of the survey along with the date and day of the week/other details is there for that very reason. Should a client read that you reported having been at their location during a certain time, then accordingly adjust the surveillance footage to the given time-frame provided only to find your alleged presence is actually non-existent then everything else you stated, whether it actually was valid, becomes irrelevant at that point, and will automatically be discarded/considered null and void and therefore the shop cannot be used and the shopper will not get paid.
Depending on the severity of the action, how many times it has already happened etc. the company may choose to never work with you again and can place negative marks on your file for others to know about in the future. It's all really silly and easily avoidable if you simply just tell the truth, no more, no less. Be concise and stick to what the scenario is asking you to do-without adding your own two cents in-and you will have no problems and many additional shops to come!
If you're considered dependable, honest and fair, you become a hot commodity, rather quickly sometimes depending on how well you apply yourself, and thus you'll find yourself having your pick of the litter/shops to choose from. Your FEES will be higher, you'll be happier, the client will be happier and thus it goes full circle where everyone wins. Sometimes you will find that a shop is super easy and you lucked out because some of the things you "possibly" may have had to do never actually became part of the scenario. (The apt complex manager you were assigned to evaluate shows you around but explains there is no vacancy at this time so she is unable to walk you through an empty unit-thus, saving you a good ten or so questions to fill out later on the assessment.) Other times, you will find yourself writing more than you hoped to, all because that employee didn't do whatever it was that they were supposed to do and now you must document (in detail) what they did, how they did it and how you responded etc.
If this is something that you cannot handle or do not wish to deal with, then mystery shopping may not be the correct field for you to be participating in, as even I admit that sometimes I too become aggravated- this job is certainly NOT for everyone. But, Alas, If you can find your niche' in this industry, and choose to flourish in all its possible glory, I can assure you that your success will surely follow. I've been at this just under a year and am fortunate to have successfully completed many, many, many, diverse types-of-gigs under my belt. I welcome the challenges of new ones just as much as I embrace the familiar ones I come across. Best of luck to you all! Happy shopping! Stay honest....
XoXo EvE XoXo