Being a paralegal in one of my former lives and I have had a few lives. I am a "wordsmith" when I must be. "It is excellent for a 2 minute burger." says nothing except that you are fishing for a complement that says nothing.
FOLLOW THE GUIDELINES, ask questions, do not argue, and DO reject the assignment if you feel the assignment is not mutually beneficial. Many companies will give you suggested phrases and then be upset when you plagiarize.
When asked to evaluate quality, quality is subjective. I do not compare unless asked to compare. When asked for an opinion, I start my paragraph with "Because you asked for my opinion" when I offer my opinion. In ALL other cases I NEVER report that "it seemed to appear like", or the employee acted like. I do not know why the employee gave the performance they gave. Maybe that is the way the boss scripted it, maybe the employee was "winging it". It was what it was the reader could figure out why it was.
I report that I observed, I saw, I heard, exactly what I saw or heard and exactly where I saw or heard it. I also report positive so they know I am not just looking for negative. When reporting times, I ALWAYS look at the guidelines. Some companies give a line specifically asking for________Total minutes (no seconds) another company would give a list of parameters ( )0-1 minute ( )1-3 minutes etc_______Some companies want times exactly to the second. (it does not matter that the food is not edible or the service is horrible or the location is just plain dirty). I would rather wait 6-8 minutes for a hamburger and great fries and all the peanuts you can eat than have road kill on a bun in under 2 minutes.
You can get in trouble for the truth. The only nice thing I had to say was the hostess smiled when she greeted me. The rest of the report was a disaster report EVERY TIME I EVALUATED THE LOCATION. The location went out of business it was so bad. The editor, with her head in the sand, said they couldn’t send a report like that to the client. Of course you cannot send a report like that to the client. The client would rather lose their investment because the location chased customers to the competitors, but I don't think so! If I was the person who had their investment evaluated, I do not want an editor to spray perfume on a pig. I would rather change the experience to clean, cute, cuddly, and I want to do that again, it was fun.
I have been an entrepreneur for over 50 years. I always operated my businesses with integrity and the principle that I could have everything in life I wanted if I just helped enough other people get what they wanted. On occasion customers do not know what they want, they must be educated not taken advantage of. Most customers want smiles, honesty, a good relationship and WILL PAY EXTRA FOR THOSE INTANGIBLES. If I see that, I report it.