Thanks for the replies. I noted in my subject, the shop offer makes me sad, not that I didn't understand it. I know the value of demographic data. Still, honestly, in 14 years of shopping, this is the fist shop offer I ever had that infused race into the title. I've seen gender, age, credit scores and the like, but never a race thing. Maybe those requirements were buried in the guidelines of shops I didn't pursue.
It makes me sad because it reminds me we still see race as a "demographic". I much prefer the male/female, young/old, rich/poor separations for their data.
As to some of the other points that have been made, if this business has been accused of treating people of color unfairly, wouldn't they be looking for shoppers that met that demographic?
I don't know. It does seem strange for a cashier to offer store credit for ta fairly low dollar purchase to a male customer that is choosing to shop at this store. I don't care what your race is.
proudly shopping in the D.