You are right that we COULD price ourselves out of shopping altogether. I just think people want something fair and in the middle. As we have seen with many MSC....the rates and reimbursement do not rise even though the menu prices rise and the cost of inflation continues to go up.
I doubt you are working for the same pay you were working for 3-5 years ago. Some of these shops (maybe not all with your company) pay the same fee they did 5 years ago and some pay even what they did 10 years ago. Who is benefitting from that? I'm sure the MSC has raised their price to the client, so the shopper is the loser.
You have other shops you offer $9.00 reimburse and $0 pay and the $9 does NOT even cover the required purchase. I think that is what infuriates most shoppers with your company. Your company was a behemoth and had many clients, so you could get away with dictating the market pricing for shops for a long time.
Why NOT offer FULL reimbursement for 1 "little" burger, 1 little fries and a 1 fountain drink. Instead you offer a reimbursement that is less than the required purchase. You might argue you can get a hot dog or some other item that might be less. People are going to the BURGER place because that is the name. Who goes to Red Lobster to order vegetarian or chicken dishes? You shop s BURGER place for a BURGER.
@mfisherri wrote:
Interesting take on this...I get that we all have our price, but when shopper costs are pushed up past a certain amount it no longer becomes financially beneficial for a company to do business with that client, thus the account being lost and maybe it does or maybe it doesn't get picked up with another company - we all lose. The higher the cost to shop a location, the more time and energy a company will spend on recruiting for new shoppers.
My post is not meant to imply anyone should or shouldn't do anything different, just putting a different perspective out there.