My understanding is that you watch the movie one time either this Friday, Saturday, or Sunday at the specified movie house. The reimbursement is $40 plus the $225 fee.
Back in the day (oh no, did I just put my senior hat on?), I would get complimentary movie tickets to films before they were released to the general public. I can't remember how we gave feedback. As long as you kept attending, they would send you more tickets that had a unique number so they knew you showed up. I think they even sent $5 to cover movie snacks.