Last year I moved to the area where I'm now living, which is a small town in the Northeast, somewhat equidistant from a few major towns or cities....this after decades of big city life, so it's an adjustment. lol....that said, I find here I naturally spend a lot more for gas than I used to in the city, which makes sense. So I try to do gas or convenience store shops that are on my errand routes - to at least cover or help with the cost of gas....there's no traffic here and the scenery is beautiful, so it's all good.
A few major chains in the bigger city, like Five Guys, Best Buy, etc....but this area is mostly served by independent or local chains....so not as many opportunities and the good ones are scooped pretty quickly. I've learned which parts of this area has shoppers....some locations even only five miles away are always waiting to be picked up - so that shows me that shoppers are very careful with how much travel expense and time they are willing to give these shops and understandably so.
I was recently banned from Texas Roadhouse after many years of successful shops at their locations around the US. I was coming back from a very popular viewing site for the solar eclipse this April and got stuck in a massive traffic jam nearby and couldn't make it - and apparently that's all it takes to get banned - one missed shop after nearly 10 years of good shops.
There's a local chain of gas/convenience stores here. I've been shopping them for about a year - same MSC....some of the locations are remote and on country roads, they are easy and good to pick up...some are hard to fill, so when I had to miss one, I wasn't banned forever. I guess they need to keep some of us around for those that are much harder to fill.
One thing about this area - casinos are popular and growing. I've only done a little bit of MSing for those, but want to increase if I can because I enjoy them. I wonder if the casinos, as part of their security team, just do much of their own internal work.