The survey is pretty easy, if it's the one I've done before. They tell you which tobacco items (could be cigarettes, could be nicotine, sometimes it's even chewing tobacco) to buy. They cover the reimbursement totally. You keep the product. In a perfect world you know a smoker(s) who would buy from you, but it's hard to come by as most of the smokers use vapes and/or are brand loyal. In an even more perfect world you could stand outside a c-store and sell them for a few bucks, but in most states I believe that's illegal even though you bought them legally.