To me, the reports are very similar to Intellishop's, with BH's being, maybe, a tad less detailed. They want you to "paint a picture" of the entire visit, starting with a critique of the parking lot and the facility and ending with the salesperson walking you to the door (if they do, that is). They call it "a snapshot of the visit".
It's not as bad as it might sound, however if you haven't done a lot of shops which require narrative, you may want to wait a bit....or.....dive right in.
(heart)
I intend to live forever. So far, so good.