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Is GfK a one trick pony?

June 08, 2016 07:52PM
@cindy55 wrote:

Call this job Mission Impossible. Covert for "only" 1 to 4 hours? Nope, you won't look suspicious at all entering data for several hours.

"Auditors are required to have a recent model smartphone capable of downloading the XXX mobile app to enter data in a covert manner while onsite. Reports are submitted directly from a smartphone, and no additional reporting is required.
These will only take 1-4 hours per store and they pay $30-$50!"


They advertise $85-$95 with six hours as their average, when I saw their average I used my Scheduler Math Converter machine, you take their "average time" and multiply it by 1.5x or 2.00 times their claims. Did your audit take 1-4 hours, what about their claim of $85-$95 for the incredible jobs offered? Why are so many jobs sitting, so far the local jobs sit.
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June 08, 2016 08:29PM
This 1 to 4 hour audit is a new audit. Nope, I did not apply for this. I will never be able to be covert for that long.
The revealed 6 to 8 hour ones are bad enough from what I've read.
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June 09, 2016 05:07AM
How can you remain covert in these stores for longer than fifteen minutes would indicate incompetent or lazy staff. A large portion of their employees are usually all over customers every five minutes when employees are doing their job. Maybe they have a potion to make shoppers invisible, from what I gathered its easy to infer the professional shoppers stay far away from GFK. My opinion is based off the information posted by well respected shoppers hinting audits might not be the best way to make money.

What could a company like GFK do to regain the trust of former shoppers?

Edited 2 time(s). Last edit at 06/09/2016 05:12AM by GuyFawkes.
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June 09, 2016 09:25PM
I did one of the new GFK shops over the weekend. It took about 10-15 minutes in the store, and the rest of the work could be done at home. They are working with an app that worked fairly well, though it could still use some tweaks. The report was received and done very quickly. No problems so far. We will see how payment goes.
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June 09, 2016 09:34PM
@btemps,
How long did it take to do the rest of the work at home and to submit the report?
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June 11, 2016 09:48PM
I did it in a couple spurts, but I would guess somewhere around 1 1/2 hours. Once you get the hang of their app it goes fairly quickly. My store had about 200 items.
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June 11, 2016 10:48PM
How do you do a 200 item audit at home? 15 minutes in the store doing what? I am so confused. The lady I saw doing a covert audit was walking up to things and tapping the price into her phone. At least until the nice security man came over and spoke with her, then escorted her out of the store. Which is why I do not do covert audits. Revealed only, for the right price.
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June 13, 2016 04:04PM
@cindy55 wrote:

How do you do a 200 item audit at home? 15 minutes in the store doing what? I am so confused. The lady I saw doing a covert audit was walking up to things and tapping the price into her phone. At least until the nice security man came over and spoke with her, then escorted her out of the store. Which is why I do not do covert audits. Revealed only, for the right price.

Lots of pictures...
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June 13, 2016 08:09PM
@btemps wrote:

@cindy55 wrote:

How do you do a 200 item audit at home? 15 minutes in the store doing what? I am so confused. The lady I saw doing a covert audit was walking up to things and tapping the price into her phone. At least until the nice security man came over and spoke with her, then escorted her out of the store. Which is why I do not do covert audits. Revealed only, for the right price.

Lots of pictures...


I heard of another shopper doing it in three minutes using his giant Television Crew walking through and filming all the audit items and plugging his data to Sky Net to finish his report in less than ten minutes total time. Cindy, you bring in more shoppers at once so the security guards are busy with others while the unnoticed auditors continue filming. I wonder if Lisa could do these shops in ten minutes because she is one of the most respected undercover shoppers of the Forum.
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June 13, 2016 08:28PM
Flash mob might work too.
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June 14, 2016 05:47AM
For the revealed audio shops you just tell them why you're there and they let you take the pictures. Theoretically you can use the Rover app to, but it's easier to just take high resolution pictures and do it at home.

I honestly have no idea how they think the covert ones can be done unless you have a really gonzo great camera on your phone.
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June 14, 2016 11:44PM
@cindy55 wrote:

Flash mob might work too.


I think a flash mob would do the job!
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