To quote a well-known golfer who made a well-known gaffe a few years ago: "I am such an idiot."
I took one of the appliance shops because I asked for, and received, a bonus that I *thought* would make it worthwhile. Sadly, GFK still can't seem to get its act together on the guidelines and surveys. Just a few of the issues I've encountered while reading through the materials:
The guidelines say you must find out about features 1, 2,
or 3. The survey indicates you must find out about sets 1, 2,
and 3. Later on in the guidelines, there is a list of
four feature sets you must ask about if not mentioned by the sales associate. So, is it one of three, three of three, or four of four?
The survey also asks about items not covered in the guidelines. While I always read through the survey as well as the guidelines, there are 20 pages of questions (not all applicable to all scenarios, of course), and it would have been easy to miss this observation.
I swore I'd never do another shop for them, but thought that after all these years, they would have figured out why so many shoppers got so frustrated with them. I guess not.
Seriously, does anyone know if their shop materials are written by people for whom English is not a first language?
I suggested to somebody there once that they have shopper focus groups review their guidelines and questionnaires so that confusing, contradictory, or ambiguous instructions and questions could be addressed. But they truly must believe their materials are clear and straightforward.
I'll do this shop, but I think I'd better really swear off these for good. They're not good for my blood pressure.
I learn something new every day, but not everyday!
I've learned to never trust spell-check or my phone's auto-fill feature.
Post removed as it breached the Forum guideline which states, "Do not reveal the clients of mystery shopping companies". Additionally, it is usually an ICA violation to name both the MSC and client.