The site is set up to be kind of "cutesy." When you perform different types of tasks (i.e.. Apartments, Casinos, Gas Stations, etc.), you get different "badges." When you complete several of a specific type of task, your badge will change colors.... Etc. Some folks seem to really like it. Some really hate it. I roll my eyes and put up with it; As long as they pay me what I expect to earn, they can give me a pink unicorn badge for all I care.
Hard work builds character and homework is good for your soul.