Many lifetimes ago, in a marketing class, we teamed up and attempted to name products. I remember nothing about the names and the products. This only popped back into memory because of the MSC name change.
There we were: Syllables. Cognates. Spelling. Is it catchy? Descriptive? Evocative? Obvious? Colorful? Staid? These things are important when naming business concepts.
Here I am: Cu... Cur...Curi...I... In... No...
I think I see something from Colorado University World (CU Boulder) and the periodic table of elements (Copper), the beginning of cure, curare, curb [stop or step up!?], curling [iron or ice sport!?] curing [pavement!? diseases!?], curtail, etc., the beginning of curious or curiosity, rin (an acceptable word in the Word Wipe game and the beginning of Rin Tin Tin), in as in inquiry, preposition, or word part... etc. If I look at it long enough, I will see much more, such as I ching. But for a first glance, that is enough.
What I do not see is an answer. What is the answer?
In[/]quiring minds want to know.
@BirdyC wrote:
As a marketing communications professional (with more than 35 years of experience), I think that the new name is a result of some ad-agency "genius" coming up with something he/she thought was oh, so clever, but which, in reality, isn't.
I agree that it's hard to know how to pronounce it (Kerr-ee-nus, Cure-in-os, Kerr-in-os, Cure-ee-nus, and so forth), plus, really, who's going to understand what it means? Other than the people who thought it up and those who approved it. It doesn't "say" anything about what it does, unless you dig for the explanation. Which defeats the purpose of a new name. Sounds like a pizza place to me!
Bach is not noise, Madam. (Robert, in Two's Company)